Did you know BP’s 2008 redesign cost the brand whooping $211 Million? Fortune 500 companies spend millions, sometimes billions, in an effort to pull a distinct and memorable brand identity. But sometimes, even million dollar logos<\/a><\/strong> fail to create a spark. And sometimes just few dollars are enough to design an icon (Hint: Nike\u2019s logo) that worths millions in the long run.<\/p>\n Unfortunately, like all the unquantifiable mysteries of nature, the answer isn\u2019t a direct one. In fact, a logo can cost as little as a cup of coffee, or even free of cost if you go DIY, or as staggering as buying a new house, depending on an array of factors! This leaves business owners tossing and turning at nights, trying to decide how much is prudent to splurge on the face of their brand. Which leaves us to the question of \u201chow much should it cost\u201d!<\/p>\n If you are thinking about hiring a professional graphic designer for your company logo design<\/a> venture, the time and resources needed to complete the task varies from designer to designer, and so it only follows that every quote is different too. <\/p>\n The cost of a logo depends on the type or style of logo you\u2019re after, the experience level of the designer you are working with, and how professional and intricate you want your logo to be. Also, before you estimate the cost of your logo, be very clear about who actually owns the logo<\/strong><\/a>: You or the designer\/design agency you hired for the job?<\/p>\n Working with a designer can be a long and tedious (and expensive) process, with myriad steps that can be cycled over as many times as it takes for you to shout in mirth at your newly minted logo. Here\u2019s how it works:<\/p>\n As a ballpark estimate, a logo can cost you anywhere between $5 and $1 000 000! If you want to gauge a rough estimate on how much your logo can cost you, here are a few questions to help you conjecture:<\/p>\n It\u2019s always prudent to do your due diligence and research about what type of logo might work best for your business. Doing your homework right can:<\/p>\n Is your brand authentic and professional, or quirky and fun? What message do you want your logo to convey across to your audience? What sort of emotional response should your logo inspire in customers? In a nutshell, how do you want your logo to \u201cfeel\u201d like?<\/p>\n Are there any logotypes, styles, or fads you are enamored with, or maybe some you want to steer way clear of. Do you have a penchant for iconic or combination logos, or are contend with a classic, simple wordmark logo?<\/p>\n While researching for logo design inspirations, be mindful of the logos of other companies that you stumble across, including your competitors\u2019 brands. Find out what works well and what doesn\u2019t, and think about what differentiates your business from the sea of other brands.<\/p>\n As a rule of thumb, the more concepts you ask to be developed from your designer, the higher the cost will be. While you don\u2019t want to leave your logo design completely in the hands of a stranger, your designer has to spend more time researching and designing when you ask for more than one concept. Since you want to feel a vestige of control, you should be given a choice between 2-3 logo concepts to select form. Even if you let your designer in on your design preferences from day one, there\u2019s still a chance that the logo design he yields isn\u2019t what you had in mind.<\/p>\n For example, here are different variations proposed for new Mozilla logo<\/strong><\/a>:<\/p>\n Most business owners seek a logo that sits on white, in addition to an inverted logo to be used for darker backgrounds. There are also options to get greyscale and monotone renditions, or with graphics and text stacked vertically or horizontally for different purposes. Think about your needs and how you will be needing your logo for different mediums. The more specific usage requirements you put forward for your logo, the steeper the cost can escalate.<\/p>\n Here\u2019s how Taco Bell\u2019s new logo adapts on different screens:<\/p>\nHow To Calculate The Cost of A Logo?<\/h2>\n
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What Do You Need From Your Logo?<\/h2>\n
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![\"logo](\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/12\/Logo-goals.png\" "\\"logo"){kind=logo}
<\/a><\/p>\nWhat You Are Trying To Say?<\/h2>\n
![\"Masculine](\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/12\/Logo-Communicate-Principles.png\" "\\"Masculine"){kind=logo}
<\/a><\/p>\nWhat’s Your Logo Style Preference?<\/h2>\n
![\"five](\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/12\/Five-Basic-Types-Of-Logos.png\" "\\"five")
<\/a><\/p>\nWhat Are Your Competitors Doing?<\/h2>\n
Related: Why Is It Important To Study Your Competition When Designing A Logo?<\/a><\/h3>\n
![\"competitor](\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/12\/Competitor-Logos.png\" "\\"competitor")
<\/a><\/p>\nHow Many Concepts Do You Want To Choose From?<\/h2>\n
![\"how](\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/12\/How-Many-Concepts.jpg\" "\\"how")
<\/a>
\nImage: Mozilla<\/a><\/p>\nDo You Need Alternative Versions Of Your Logo?<\/h2>\n