{"id":878,"date":"2013-11-11T06:40:48","date_gmt":"2013-11-11T06:40:48","guid":{"rendered":"https:\/\/www.designmantic.com\/blog\/?p=878"},"modified":"2023-07-18T06:54:22","modified_gmt":"2023-07-18T06:54:22","slug":"overdoing-logo-design","status":"publish","type":"post","link":"https:\/\/www.designmantic.com\/blog\/overdoing-logo-design\/","title":{"rendered":"Overdoing Your Logo – Too Much Icing, Not Enough Cake!"},"content":{"rendered":"

A friend of mine strongly recommended me to try out a recently opened confectionery shop in town.<\/p>\n

She kept on saying, \u201cI haven\u2019t tried it myself yet, but I hear their icings are to die for\u2026they decorate their cakes with the fanciest toppings.\u201d<\/em><\/p>\n

Brimming with an appetite, I paid a visit to the store and I must say\u2026she wasn\u2019t wrong about the fancy icings. Every single cake they had was so beautifully and lusciously decorated that I almost drooled all over the counter. Without further ado, I bought a slice and tried it out. That is when it all changed.<\/p>\n

\n Online Logo Maker Tool<\/a><\/div>\n

All I could say was, \u201cToo much icing, not enough cake.\u201d<\/em><\/p>\n

Although the icing was exquisitely carved (enough to tempt me into buying it), the cake tasted atrocious. So what good is a cake-making shop if their cakes are fancy looking but not worth eating?<\/p>\n

\u2022 When a Logo is All Icing and No Cake:<\/h2>\n

I couldn\u2019t help but relate this episode to the strategy of creating a logo design. Many times, we witness logos that are heavily embellished and decorated with design elements. But what is a fancy-looking logo worth if it fails to serve the business purpose and does not communicate the company meaning to the audience?<\/p>\n

Remember the London 2012 Olympics logo<\/a><\/strong> anyone?<\/p>\n

A perfect example of a logo with too much icing (design elements), but not enough cake (meaning).There is nothing meaningful about the controversial logo except that it spells out \u20182012\u2019 in a very intricate and obscure way. What it fails to deliver is the meaning and essence of Olympics. For an ordinary person, this logo would appear nothing more than a hyperbolic arrangement of the numerals \u20182012\u2019.<\/p>\n

\"London<\/p>\n

\u2022 Logos are Strategic, Not Cosmetic:<\/h2>\n

Lately, the practice of creating logos is turning into a challenge of \u201cwho has the prettiest logo?\u201d<\/em> It seems as if companies are forgetting the real concept and purpose of having logos in the first place.<\/p>\n

A logo isn\u2019t just a sugar-coated sweetener that you give to your customers. It is a visual means of achieving business goals. An ornamented logo might be eye candy for a very brief period, but it will always lack a strong foundation to build a prosperous brand.<\/p>\n

\u2022 Striking a Balance between Icing and Cake:<\/h2>\n

What every brand deserves is a good logo design that can increase sales turnover<\/a><\/strong>. In order for that to happen, striking a balance between design aesthetics (icing) and meaning (cake) is crucial.<\/p>\n

But how does one do that? By making sure that your logo:<\/p>\n