{"id":8847,"date":"2017-01-24T13:14:00","date_gmt":"2017-01-24T13:14:00","guid":{"rendered":"https:\/\/www.designmantic.com\/blog\/?p=8847"},"modified":"2022-12-06T11:27:54","modified_gmt":"2022-12-06T11:27:54","slug":"20-projects-by-pentagram-designers","status":"publish","type":"post","link":"https:\/\/www.designmantic.com\/blog\/20-projects-by-pentagram-designers\/","title":{"rendered":"#GivingTuesday Roundup: 20 Amazing Projects By Pentagram Designers You Must See"},"content":{"rendered":"<p>Graphic design is a lot like languages; It\u2019s an identity;  enigmatic and beautiful simultaneously. Talking of design, who knows more about  the beauty, sheer elegance,  and <a href=\"https:\/\/www.designmantic.com\/blog\/infographics\/abc-of-design\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>ABC of design<\/strong><\/a> more than Pentagram; the  world\u2019s largest independent design consultancy, based on multiple locations  around the world. It\u2019s rare that we see an incredulous piece of design without  it being credited to the spectacular firm. Great design cannot happen without  personal commitment, intelligence, and passion, as can be seen by these 20  awe-inspiring projects taken up by Pentagram Designers and their teams:<\/p>\n<div style=\"margin-top:40px; margin-bottom:40px;\" align=\"center\"><a href=\"https:\/\/www.designmantic.com\/logos\/search?utm_source=20-projects-by-pentagram-designers&amp;utm_medium=topbutton&amp;utm_campaign=ctatracking\" target=\"_blank\" class=\"cta-button\" rel=\"noopener noreferrer\">Logo Maker Tool<\/a><\/div>\n<h2>1. Frida Kahlo And Diego Rivera: Mexican Modern Art By Eddie Opara<\/h2>\n<p align=\"center\"><a href=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/01\/Eddie-Opara.jpg\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/01\/Eddie-Opara.jpg\" alt=\"Eddie Opara\" title=\"Eddie Opara\" class=\"alignnone wp-image-8850\" width=\"600\" height=\"\" srcset=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/01\/Eddie-Opara.jpg 600w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/01\/Eddie-Opara-300x199.jpg 300w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/01\/Eddie-Opara-452x300.jpg 452w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><br \/>\nImage: <a href=\"https:\/\/www.pentagram.com\/work\/frida-kahlo-diego-rivera-and-mexican-modern-art\/story\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Mexican Modern Art<\/a><\/p>\n<p>Pentagram\u2019s partner Eddie Opara and senior designer <a href=\"https:\/\/twitter.com\/brankicapizza\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><strong>Brankica Harvey<\/strong><\/a> have designed the  catalogue for&nbsp;\u2018Frida Kahlo and Diego Rivera: Mexican Modern Art\u2019, a new  exhibition currently on view at the&nbsp;Nova Southeastern University Museum of  Art Fort Lauderdale.&nbsp;Portraying the eminently monobrowed mistress of 20th  Century, along with her fellow artist and husband Diego Rivera, the confident,  strong, and simple design lets the imagery speak for itself. The use of a  vibrant blue shade for the spine of the book is inspired by the couple\u2019s home  in Mexico City, famously known as Casa Azul. According to Pentagram, the  palette is a reflection on the Mexican folk art, and the stunningly handsome  portraits on the back and front covers seek to position the duo as icons.<\/p>\n<h2>2. Sassy Brand Identity Of The Wing By Emily Oberman<\/h2>\n<p align=\"center\"><a href=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/01\/Emily-Oberman-1.gif\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/01\/Emily-Oberman-1.gif\" alt=\"Emily Oberman 1\" title=\"Emily Oberman 1\" class=\"alignnone wp-image-8851\" width=\"290\" height=\"\"><\/a> <a href=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/01\/Emily-Oberman-2.jpg\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/01\/Emily-Oberman-2.jpg\" alt=\"Emily Oberman 2\" title=\"Emily Oberman 2\" class=\"alignnone wp-image-8852\" width=\"290\" height=\"\" srcset=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/01\/Emily-Oberman-2.jpg 800w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/01\/Emily-Oberman-2-300x200.jpg 300w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/01\/Emily-Oberman-2-768x512.jpg 768w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/01\/Emily-Oberman-2-450x300.jpg 450w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><br \/>\nImage: <a href=\"https:\/\/www.pentagram.com\/work\/the-wing\/story\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">The Wing By Emily Oberman<\/a><\/p>\n<p>The Wing brings together women from myriad backgrounds and  fields so that they can have a creative exchange. Pentagram\u2019s partner <a href=\"https:\/\/twitter.com\/emilyoberman\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><strong>Emily Oberman<\/strong><\/a> along with her team of all-female designers, has created a  brand identity for The Wing that is inspired from the history of vernacular  design and suffrage graphics to create a visual personality that\u2019s fun,  empowering, and smart. The project spans across everything from the collateral,  messaging, and logo, to branded amenities for the club, the&nbsp;Wing website, environmental  graphics, and products for the&nbsp;online shop.<\/p>\n<p align=\"center\">\n<h2>3. Marimekko Store Makeover By William Russell<\/h2>\n<p align=\"center\"><a href=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/01\/William-Russell.png\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/01\/William-Russell.png\" alt=\"William Russell\" title=\"William Russell\" class=\"alignnone wp-image-8853\" width=\"600\" height=\"\"><\/a><br \/>\nImage: <a href=\"https:\/\/www.marimekko.com\/com_en\/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\" class=\"broken_link\">Marimekko<\/a><\/p>\n<p>Pentagram Partner William Russell was in charge of creating  a new brand concept for Marimekko\u2019s flagship store in central Helsinki. The  brief demanded a concept that would infuse the space with cordiality and a  quirky sense of Nordic humor. Russell achieved this by creating myriad atmospheres  within the store, each representative of a separate aspect of the Marimekko  lifestyle. The architectural features of the store strongly reflect Finnish  design traditions and aesthetics, in addition to the enduring and timeless values  behind these, which are appreciated by their international customers. The  material palette has been kept natural and simple as well, with bronze, stone,  birch plywood, and larch wood being used for different sections.<\/p>\n<h2>4. China Through The Looking Glass By Natasha Jen<\/h2>\n<p>The catalogue for the blockbuster exhibition, China: Through  the Looking Glass, held at the Costume Institute of the Metropolitan Museum of  Art in New York, is designed by Pentagram partner <a href=\"https:\/\/twitter.com\/njenworks?lang=en\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><strong>Natasha Jen<\/strong><\/a> and her team. The  exhibit features avant-garde ready-to-wear and haute couture by designers  including John Galliano, Yves Saint Laurent, Alexander McQueen, Karl Lagerfeld,  and Christian Dior, to explore the influence of Chinese aesthetics on Western  fashion.<\/p>\n<p align=\"center\"><a href=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/01\/Natasha-Jen.png\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/01\/Natasha-Jen.png\" alt=\"Natasha Jen\" title=\"Natasha Jen\" class=\"alignnone wp-image-8854\" width=\"600\" height=\"\"><\/a><br \/>\nImage: <a href=\"https:\/\/www.pentagram.com\/work\/china-through-the-looking-glass\/story\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">China Through The Looking Glass<\/a><\/p>\n<p>The book design by Pentagram illustrates the creative dialogue between present and past, and the West and East explicitly. Drawing from the exhibition, the catalogue connects fashions and objects across myriad  mediums and periods. Works are intermixed with other art forms and paired in spreads, giving birth to a cross-disciplinary flow perfectly integrating into the thematic arrangements of the galleries.<\/p>\n<p>The catalogue is available in two lavishly produced editions. The deluxe edition is nestled inside a black box embossed with a dragon imprint and featuring a Chinese-string binding. The standard edition is  wrapped in a textural gold-stamped silk cover, decked out in a pattern inspired from the 19th-century festival robe which is a part of the museum&#8217;s collection.<\/p>\n<h2>5. The Book Of The Bird By Angus Hyland<\/h2>\n<p align=\"center\"><a href=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/01\/Angus-Hyland.jpg\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/01\/Angus-Hyland.jpg\" alt=\"Angus Hyland\" title=\"Angus Hyland\" class=\"alignnone wp-image-8855\" width=\"600\" height=\"\" srcset=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/01\/Angus-Hyland.jpg 800w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/01\/Angus-Hyland-300x200.jpg 300w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/01\/Angus-Hyland-768x512.jpg 768w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/01\/Angus-Hyland-450x300.jpg 450w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><br \/>\nImage: <a href=\"https:\/\/www.pentagram.com\/news\/the-book-of-the-bird\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">The Book of the Bird<\/a><\/p>\n<p>Birdsongs, feathers, nests, and eggs: the trappings of  birdlife have never failed to intrigue. However, what really fueled the  imagination of Angus Hay is the ability of birds to take flight. The Book of  the Bird features artworks of all things avian, including works of both contemporary  and historical international illustrators and artists. Pentagram partner <a href=\"https:\/\/twitter.com\/angushyland?lang=en\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><strong>Angus Hyland<\/strong><\/a> and his team selected  scores of images, covering all types of birds from ominous magpies to small  wrens, in order to explore power of bird symbolism in art. The photographs are  periodically peppered in with short texts and spiffy statements about the different  species and their artists.<\/p>\n<h2>6. \u2018Exhibitionism- The Rolling Stones\u2019 By Abbott Miller<\/h2>\n<p>Delving into the  career of the legendary group that has been dubbed \u201cThe Greatest Rock \u2018n\u2019 Roll  Band\u201d, exhibitionism&nbsp;is an extremely immersive and comprehensive insight  to date when it comes to Rolling stones. Synthesizing sound, media, objects,  and environment, Pentagram partner <a href=\"https:\/\/twitter.com\/abbottmiller\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><strong>Abbott  Miller<\/strong><\/a> has designed a theatrical experience that perfectly embodies the revolutionary  spirit of the Stones. The exhibition takes up two floors of the Saatchi Gallery,  and takes the viewers on an engaging narrative journey through the band\u2019s  career spanning over 50 years.<\/p>\n<p align=\"center\"><a href=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/01\/Abbott-Miller.jpg\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/01\/Abbott-Miller.jpg\" alt=\"Abbott Miller\" title=\"Abbott Miller\" class=\"alignnone wp-image-8856\" width=\"600\" height=\"\" srcset=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/01\/Abbott-Miller.jpg 800w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/01\/Abbott-Miller-300x200.jpg 300w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/01\/Abbott-Miller-768x512.jpg 768w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/01\/Abbott-Miller-450x300.jpg 450w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><br \/>\nImage: <a href=\"http:\/\/www.stonesexhibitionism.com\/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Exhibitionism- The Rolling Stones<\/a><\/p>\n<p>The accompanying beautifully produced book also mirrors the immersive  experience of&nbsp;Exhibitionism, offering an in-depth peak at the impact of  the band. A series of portfolios depict original art and sources, clothing, and  instruments from the development of the band\u2019s album covers, in addition to a  collection of stage designs for tours. The volume includes pages from original notebooks with handwritten lyrics, as well as tape boxes from the original recording sessions, documentary footage, and stills from videos and films. The cover of the volume reproduces the iconic Stones symbol in a striped pattern, a subtle nod to the traveling exhibition.<\/p>\n<h2>7. Ten Trinity Square By John Rushworth And Joe Stephenson<\/h2>\n<p align=\"center\"><a href=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/01\/John-Rushworth-and-Joe-Stephenson.jpg\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/01\/John-Rushworth-and-Joe-Stephenson.jpg\" alt=\"John Rushworth and Joe Stephenson\" title=\"John Rushworth and Joe Stephenson\" class=\"alignnone wp-image-8857\" width=\"600\" height=\"\" srcset=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/01\/John-Rushworth-and-Joe-Stephenson.jpg 800w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/01\/John-Rushworth-and-Joe-Stephenson-300x200.jpg 300w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/01\/John-Rushworth-and-Joe-Stephenson-768x512.jpg 768w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/01\/John-Rushworth-and-Joe-Stephenson-450x300.jpg 450w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><br \/>\nImage: <a href=\"https:\/\/www.pentagram.com\/work\/ten-trinity-square\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Ten Trinity Square<\/a><\/p>\n<p>Pentagram partner <a href=\"https:\/\/twitter.com\/JMRushworth\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><strong>John  Rushworth<\/strong><\/a> and lead designer <a href=\"https:\/\/twitter.com\/JoeStephenson\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><strong>Joe Stephenson<\/strong><\/a> were responsible for establishing a visual identity and brand  strategy for Ten Trinity Square. The visual identity embodies the two widely  conflicting attitudes that have a major bearing on the reputation of the club  and its members: understatement and power. Leveraging two circles, to represent  East and West, linked by a triangle, the symbol surmises the resolution of the  club. The new logotype supported by a red, gold, and black palate, draws on the  classical lettering that used to adorn the front of the original building. The  new identity is relevant culturally in both China and London.<\/p>\n<h2>8. Circular 19 By Domenic Lippa<\/h2>\n<p align=\"center\"><a href=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/01\/Domenic-Lippa.png\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/01\/Domenic-Lippa.png\" alt=\"Domenic Lippa\" title=\"Domenic Lippa\" class=\"alignnone wp-image-8858\" width=\"600\" height=\"\"><\/a><br \/>\nImage: <a href=\"https:\/\/www.designweek.co.uk\/inspiration\/circular-issue-19-domenic-lippa-jeremy-kunze\/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\" class=\"broken_link\">DesignWeek<\/a><\/p>\n<p>The most recent issue of \u2018Circular\u2019 is designed by the  Pentagram partner Domenic Lippa, and we are loving it! The Journal issued by the&nbsp;Typographic Circle is an advert-free typographic blitz, replete with foiled  page numbers and oversized typography. Domenic Lippa invited the world&#8217;s most  influential cultural and influential editors to select a subject for the  journal\u2019s viewership, which is self-indulgently of interest to them. As a  result, the design of the issue is marked by a disruptive execution, with  haphazard page numbers in different positions and sizes, bouncing around against  a title layout and an instructed grid. Dominic kept the design to a few core  colors and typefaces, reflecting the exclusiveness of the issue for its avid typographic  and design audience base.<\/p>\n<h2>9. WCS Identity By Michael Bierut And Jesse Reed<\/h2>\n<p align=\"center\"><a href=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/01\/Michael-Bierut-and-Jesse-Reed.jpg\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/01\/Michael-Bierut-and-Jesse-Reed.jpg\" alt=\"Michael Bierut and Jesse Reed\" title=\"Michael Bierut and Jesse Reed\" class=\"alignnone wp-image-8859\" width=\"600\" height=\"\" srcset=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/01\/Michael-Bierut-and-Jesse-Reed.jpg 800w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/01\/Michael-Bierut-and-Jesse-Reed-300x200.jpg 300w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/01\/Michael-Bierut-and-Jesse-Reed-768x512.jpg 768w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/01\/Michael-Bierut-and-Jesse-Reed-450x300.jpg 450w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><br \/>\nImage: <a href=\"https:\/\/www.pentagram.com\/work\/wildlife-conservation-society\/story\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">WCS Identity<\/a><\/p>\n<p>No matter how many <a href=\"https:\/\/www.designmantic.com\/blog\/michael-bierut-concept-of-creativity\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>ifs and buts fumed from Michael  Beirut\u2019s controversial concept of creativity<\/strong><\/a>, we think he\u2019s the ultimate design guru. Pentagram\u2019s famed partner <a href=\"https:\/\/twitter.com\/michaelbierut?lang=en\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><strong>Michael Bierut<\/strong><\/a> and lead  designer <strong><a href=\"https:\/\/twitter.com\/youngstownjesse?lang=en\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Jesse Reed<\/a><\/strong> have designed a brand new identity for an  organization that touts its position as a global leader in wildlife  conservation. The branding draws on an accessible and friendly mark that is  intuitively created to appeal to everyone from policy makers to park visitors. The  new identity utilizes a stylized \u201cW\u201d to strengthen the promise of the Wildlife  conservation society to stand for wildlife. The simple geometry of the mark  makes it adaptable to a wide range of expressions, running the gamut from lively  to serious, and its built-in flexibility goes a long way in reflecting the  notion of biodiversity.<\/p>\n<h2>10. Siberian Digital Arts Festival Identity By Jody Hudson-Powell And Luke Powell<\/h2>\n<p align=\"center\"><iframe src=\"https:\/\/player.vimeo.com\/video\/224449784?color=f0001c&amp;title=0&amp;byline=0&amp;portrait=0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\" width=\"600\" height=\"337\" frameborder=\"0\"><\/iframe><\/p>\n<p>A wonderful bespoke brand font was designed by the Pentagram  partners <a href=\"https:\/\/twitter.com\/lj_hudsonpowell?lang=en\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><strong>Jody  Hudson-Powell<\/strong><\/a> and Luke Powell for Resonate, an International festival launched  in 2015 that explores digital arts, visual arts, and music in Belgrade, Serbia.  The font was devised as part of the new visual identity for the festival, which  is a platform for education, knowledge sharing, and networking. In order to  mirror this collaborative spirit, the partners have created a bespoke glyph  system, font, and grid for the festival, which they are planning to tweak each  year to create a rejuvenated but consistent identity.<\/p>\n<h2>11.\tPhiladelphia Museum Of Art\u2019s Identity By Paula Scher<\/h2>\n<p align=\"center\"><a href=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/01\/Paula-Scher-1.gif\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/01\/Paula-Scher-1.gif\" alt=\"Paula Scher 1\" title=\"Paula Scher 1\" class=\"alignnone wp-image-8861\" width=\"290\" height=\"\"><\/a> <a href=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/01\/Paula-Scher-2.jpg\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/01\/Paula-Scher-2.jpg\" alt=\"Paula Scher 2\" title=\"Paula Scher 2\" class=\"alignnone wp-image-8862\" width=\"290\" height=\"\" srcset=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/01\/Paula-Scher-2.jpg 800w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/01\/Paula-Scher-2-300x200.jpg 300w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/01\/Paula-Scher-2-768x512.jpg 768w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/01\/Paula-Scher-2-450x300.jpg 450w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><br \/>\nImage: <a href=\"https:\/\/www.pentagram.com\/work\/philadelphia-museum-of-art\/story\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Philadelphia Museum of Art Identity<\/a><\/p>\n<p>In order to place \u201cArt\u201d front and center, a bold new  identity for the&nbsp;Philadelphia Museum of Art&nbsp;was designed by the Pentagram Partner <a href=\"https:\/\/twitter.com\/paula_scher?lang=en\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><strong>Paula Scher<\/strong><\/a>.  Expressive and iconic, the logo capitalizes on the letter \u201cA\u201d to accentuate the  extent of the Museum\u2019s outstanding collection. The brand identity renewal coincided with the plans for a major expansion and restoration of the Museum by  the renowned architect&nbsp;Frank Gehry. The letter \u201cA\u201d in the new wordmark can  be customized in diverse contexts up to 200 different &#8220;A&#8221;s that signify  various styles of works and arts in the collection, from photographic and sculptural  interpretations to Pop-inspired graphic letterforms. The mark infuses a touch  of playfulness to the Museum&#8217;s brand identity, and can be adapted for various collections  and exhibitions in the future.<\/p>\n<h2>12.\tThe Unfettered Gaze Of The Rasch Brothers By Justus Oehler<\/h2>\n<p align=\"center\"><a href=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/01\/Justus-Oehler.jpg\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/01\/Justus-Oehler.jpg\" alt=\"Justus Oehler\" title=\"Justus Oehler\" class=\"alignnone wp-image-8863\" width=\"600\" height=\"\" srcset=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/01\/Justus-Oehler.jpg 800w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/01\/Justus-Oehler-300x200.jpg 300w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/01\/Justus-Oehler-768x512.jpg 768w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/01\/Justus-Oehler-450x300.jpg 450w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><br \/>\nImage: <a href=\"https:\/\/www.pentagram.com\/work\/the-unfettered-gaze-of-the-rasch-brothers\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">The Unfettered Gaze of the Rasch Brothers<\/a><\/p>\n<p>Pentagram partner Justus Oehler and his team were responsible for creating printed materials for&nbsp;The Unfettered Gaze \u2013 The Rasch Brothers and Their Influence on Modern Architecture! The exhibit  concentrated on Heinz and Bodo Rasch, the most noted masters of modernist architecture to date. Justus Oehler and a team of designated designers created banners, invitations, leaflets, a poster, and a 240-page catalogue for the exhibition.<\/p>\n<h2>13.\tBrand Identity For Second Home By Marina Willer<\/h2>\n<p align=\"center\"><a href=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/01\/Marina-Willer.jpg\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/01\/Marina-Willer.jpg\" alt=\"Marina Willer\" title=\"Marina Willer\" class=\"alignnone wp-image-8864\" width=\"600\" height=\"\" srcset=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/01\/Marina-Willer.jpg 800w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/01\/Marina-Willer-300x200.jpg 300w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/01\/Marina-Willer-768x512.jpg 768w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/01\/Marina-Willer-450x300.jpg 450w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><br \/>\nImage: <a href=\"https:\/\/www.pentagram.com\/work\/second-home\/story\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Second Home<\/a><\/p>\n<p>Pentagram partner <a href=\"https:\/\/twitter.com\/marinawiller?lang=en\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><strong>Marina Willer<\/strong><\/a> and her brilliant  team established the brand identity for Second Home, a creative workspace and institution  in Shoreditch, offering state-of-the-art private studios for entrepreneurs and fast-growing  technology firms. The brand is centered on fusion and the identity draws on the  crossovers between invention and knowledge, science and art, and work and life  that a collaborative and shared environment promotes.<\/p>\n<p>Willer designed a suite of 12 logos, each constituting two  overlapping circles in different hues. The Second Home word mark is located at  the overlapping section of the logo; a space where new ideas spring up. The  logos are done up in a wide array of colors, reflecting the energetic spirit  and diversity of their members. In order to convey approachability, Courier  Sans is used for the headline typeface.<\/p>\n<h2>14.\tMad Men Monument By Lorenzo Apicella, Emily Oberman, And Michael Bierut<\/h2>\n<p align=\"center\"><a href=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/01\/Lorenzo-Apicella-Emily-Oberman-and-Michael-Bierut.jpg\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/01\/Lorenzo-Apicella-Emily-Oberman-and-Michael-Bierut.jpg\" alt=\"Lorenzo Apicella, Emily Oberman, and Michael Bierut\" title=\"Lorenzo Apicella, Emily Oberman, and Michael Bierut\" class=\"alignnone wp-image-8865\" width=\"600\" height=\"\" srcset=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/01\/Lorenzo-Apicella-Emily-Oberman-and-Michael-Bierut.jpg 800w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/01\/Lorenzo-Apicella-Emily-Oberman-and-Michael-Bierut-300x200.jpg 300w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/01\/Lorenzo-Apicella-Emily-Oberman-and-Michael-Bierut-768x512.jpg 768w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/01\/Lorenzo-Apicella-Emily-Oberman-and-Michael-Bierut-450x300.jpg 450w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><br \/>\nImage: <a href=\"https:\/\/www.pentagram.com\/work\/mad-men-monument\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Mad Men Monument<\/a><\/p>\n<p>Designed by Pentagram\u2019s partners <a href=\"https:\/\/twitter.com\/lapicellasf\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><strong>Lorenzo Apicella<\/strong><\/a>, <a href=\"https:\/\/twitter.com\/emilyoberman\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><strong>Emily Oberman<\/strong><\/a>, and Michael Bierut,  AMC revealed a special installation to memorialize the impact of Mad Men in the  city. The monument is designed in the form of an elegant and sleek bench that  features the iconic silhouette of Don Draper, with his arm draped over a couch,  from the show\u2019s opening title sequence. The bench is situated outside the  fictional home of&nbsp;Sterling Cooper Draper Pryce, the Time &amp; Life  Building. The idea behind the bench is strong and simple. Rather than  refabricate the look of the period as the show has done, Lorenzo Apicella\u2019s  design for the bench mirrors it in smooth and clean lines, making it the most  sophisticated and chicest piece of street furniture to date.<\/p>\n<h2>15.\tArchtober 2016 By Luke Hayman<\/h2>\n<p align=\"center\"><a href=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/01\/Luke-Hayman.png\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/01\/Luke-Hayman.png\" alt=\"Luke Hayman\" title=\"Luke Hayman\" class=\"alignnone wp-image-8866\" width=\"600\" height=\"\"><\/a><br \/>\nImage: <a href=\"https:\/\/www.pentagram.com\/work\/archtober-2016\/story\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Archtober 2016<\/a><\/p>\n<p>The responsibility of designing the exhibition and identity  for Archtober 2016 fell to Pentagram\u2019s partner <a href=\"https:\/\/twitter.com\/lukehayman?lang=en\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><strong>Luke Hayman<\/strong><\/a> and his team. The  2016 identity for the 6th Archtober extended the developed graphic  program for the previous five editions of Archtober. This year\u2019s identity draws  from the mathematical diagram known as Voronoi tessellation; a honeycomb-like  installation of irregular polygons, generated from six points in this case. Built  of crenelated cardboard, joined together by butterfly bandages, the  construction renovated the gallery into a one of a kind architectural setting  on a shoe-string budget.<\/p>\n<h2>16.\tTop Of The Rock Advertising Campaign By Michael Gericke<\/h2>\n<p align=\"center\"><a href=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/01\/Michael-Gericke.jpg\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/01\/Michael-Gericke.jpg\" alt=\"Michael Gericke\" title=\"Michael Gericke\" class=\"alignnone wp-image-8867\" width=\"600\" height=\"\" srcset=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/01\/Michael-Gericke.jpg 800w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/01\/Michael-Gericke-300x200.jpg 300w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/01\/Michael-Gericke-768x512.jpg 768w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/01\/Michael-Gericke-450x300.jpg 450w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><br \/>\nImage: <a href=\"https:\/\/www.pentagram.com\/work\/top-of-the-rock\/story\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Top Of The Rock<\/a><\/p>\n<p>Pentagram\u2019s Partner <a href=\"https:\/\/twitter.com\/michaelgericke\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><strong>Michael Gericke<\/strong><\/a> and his brilliant  team designed an elegant and bold graphic program and advertising campaign for  \u201cTop of the Rock\u201d, that accentuates the breathtaking, unprecedented vistas one  can witness from the deck. The campaign is designed to appear in websites,  promotions, print advertisements, and on buses, banners, digital kiosks, and  posters throughout New York. The campaign visibly flaunts at the 77-story  skyscraper Rockefeller Center, where the vibrant graphics attract millions of  visitors. Since the views at Top of the Rock continuously switch between  seasons and days, the campaign puts together a panoramic accumulation of images  shot from the observation deck at different times of the day.<\/p>\n<h2>17.\tUngifted Website By Naresh Ramchandani<\/h2>\n<p align=\"center\"><a href=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/01\/Naresh-Ramchandani.jpg\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/01\/Naresh-Ramchandani.jpg\" alt=\"Naresh Ramchandani\" title=\"Naresh Ramchandani\" class=\"alignnone wp-image-8868\" width=\"600\" height=\"\" srcset=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/01\/Naresh-Ramchandani.jpg 800w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/01\/Naresh-Ramchandani-300x200.jpg 300w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/01\/Naresh-Ramchandani-768x512.jpg 768w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/01\/Naresh-Ramchandani-450x300.jpg 450w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><br \/>\nImage: <a href=\"https:\/\/www.pentagram.com\/news\/ungifted\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Ungifted<\/a><\/p>\n<p>Pentagram partner Naresh Ramchandani teamed up with the \u201cDo  Green Thing\u201d team to launch the website titled \u201cUngifted\u201d, in response to the billions  of unsolicited presents exchanged during the holiday season. The campaign calls  on people to join the anti-tat movement by sparing the planet and the people  they care about from bulks of seasonal junk year after year. The website allows  users to personalize and send Ungift cards, which are anti-consumption Mad Libs  written and designed by Naresh Ramchandani and team. The website also  incorporates catchy anti-tat slogans, done up in Natasha Jen&#8217;s&nbsp;duct tape  typeface, in an attempt at typographic sustainability.<\/p>\n<h2>18.\tThe Last Stop By DJ Stout And Barrett Fry<\/h2>\n<p align=\"center\"><a href=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/01\/DJ-Stout-and-Barrett-Fry.jpg\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/01\/DJ-Stout-and-Barrett-Fry.jpg\" alt=\"DJ Stout and Barrett Fry\" title=\"DJ Stout and Barrett Fry\" class=\"alignnone wp-image-8869\" width=\"600\" height=\"\" srcset=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/01\/DJ-Stout-and-Barrett-Fry.jpg 800w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/01\/DJ-Stout-and-Barrett-Fry-300x200.jpg 300w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/01\/DJ-Stout-and-Barrett-Fry-768x512.jpg 768w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/01\/DJ-Stout-and-Barrett-Fry-450x300.jpg 450w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><br \/>\nImage: <a href=\"https:\/\/www.pentagram.com\/work\/the-last-stop\/story\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">The Last Stop<\/a><\/p>\n<p>Partner <a href=\"https:\/\/twitter.com\/doylejr?lang=en\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><strong>DJ  Stout<\/strong><\/a> and lead designer <a href=\"https:\/\/twitter.com\/barrettfry\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><strong>Barrett  Fry<\/strong><\/a> had their hands busy designing a new book for famed travel photographer&nbsp;Ryann  Ford, in Pentagram\u2019s Austin office. In the coffee-table, oversized volume,  titled \u201cThe Last Stop: Vanishing Rest Stops of the American Roadside\u201d, the  photographer pays a loving ode to the last vestiges of a uniquely American icon.  To ease the readers on this eclectic photographic road trip, the Pentagram  designers have interspersed the photographs with the exact longitudinal and  latitudinal coordinates and a small map graphic for each rest stop within the  book\u2019s modest titling.&nbsp;<\/p>\n<h2>19.\tLast Folio By Daniel Weil<\/h2>\n<p align=\"center\"><a href=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/01\/Daniel-Weil.jpg\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/01\/Daniel-Weil.jpg\" alt=\"Daniel Weil\" title=\"Daniel Weil\" class=\"alignnone wp-image-8870\" width=\"600\" height=\"\" srcset=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/01\/Daniel-Weil.jpg 800w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/01\/Daniel-Weil-300x200.jpg 300w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/01\/Daniel-Weil-768x512.jpg 768w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/01\/Daniel-Weil-450x300.jpg 450w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><br \/>\nImage: <a href=\"https:\/\/www.pentagram.com\/work\/last-folio-1\/story\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Last Folio<\/a><\/p>\n<p>Pentagram partner Daniel Weil designed the exhibition of  photographs by Yuri Dojc, titled \u201cLast Folio \u2013 Traces of Jewish Life in  Slovakia\u201d, which came to Germany for the first time since its inception in  2009. The design brief entailed a display that would be apt for the Gonville  and Caius College Library in Cambridge. Weil structured a succession of virtual  spaces that imitate the volume of vacant bookcases, each ghostly space nestling  a single photograph. These modest and skeletal oak structures are ubiquitous  throughout the exhibition\u2019s tour; each space bursting with unspoken meaning.<\/p>\n<h2>20.\tNew Identity For The Royal Academy Of Arts By Tiffany Fenner<\/h2>\n<p align=\"center\"><a href=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/01\/Tiffany-Fenner.jpg\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/01\/Tiffany-Fenner.jpg\" alt=\"Tiffany Fenner\" title=\"Tiffany Fenner\" class=\"alignnone wp-image-8871\" width=\"600\" height=\"\" srcset=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/01\/Tiffany-Fenner.jpg 800w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/01\/Tiffany-Fenner-300x200.jpg 300w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/01\/Tiffany-Fenner-768x512.jpg 768w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/01\/Tiffany-Fenner-450x300.jpg 450w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><br \/>\nImage: <a href=\"https:\/\/www.pentagram.com\/work\/royal-academy-of-arts\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Royal Academy of Arts<\/a><\/p>\n<p>Being one of Britain\u2019s oldest institutions, the mission of the  Royal Academy of Arts has always been to create, promote, and support visual  arts through discussion, education, and exhibitions. For Pentagram\u2019s partner <a href=\"https:\/\/www.behance.net\/HarryPearce\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><strong>Harry Pearce<\/strong><\/a> and lead team  designer <a href=\"https:\/\/twitter.com\/fennertiffany\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><strong>Tiffany Fenner<\/strong><\/a>, creating a new identity for this timeless  establishment was all about creating a foundation for a confident future, bringing  authority to the present, and honoring the past. Pearce created a design system  which lets the organization become a sensitive and confident author of all its  visual material. The new identity is a nod towards the institution\u2019s history,  featuring Azkidenz and Caslon as the core typefaces, illustrating graphic  nuances from modern to classic, and boasting the rather contemporary typographical  RA symbol drawing from the type forms featured on some of its early posters.<\/p>\n<p><strong>Have you seen more of  Pentagram\u2019s works that have left you gaping in design awe? Do let us know in  the comments below! <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Graphic design is a lot like languages; It\u2019s an identity; enigmatic and beautiful simultaneously. Talking of design, who knows more about the beauty, sheer elegance, and ABC of design more than Pentagram; the world\u2019s largest independent design consultancy, based on &hellip; <a href=\"https:\/\/www.designmantic.com\/blog\/20-projects-by-pentagram-designers\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":8848,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[157],"tags":[],"class_list":["post-8847","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-givingtuesday-roundup"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Projects By Pentagram Designers | DesignMantic: The Design Shop<\/title>\n<meta name=\"description\" content=\"20 awe-inspiring projects taken up by Pentagram Designers and their 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He has been working in the social media space since 2008, with a focus on design services, user interface planning, branding and more. Currently, he is leading content marketing efforts at DesignMantic and has played an integral part in the success story of DesignMantic through strategic marketing campaigns. 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