{"id":8997,"date":"2017-02-09T10:58:02","date_gmt":"2017-02-09T10:58:02","guid":{"rendered":"https:\/\/www.designmantic.com\/blog\/?p=8997"},"modified":"2025-04-11T12:58:33","modified_gmt":"2025-04-11T12:58:33","slug":"artificial-intelligence-molding-design","status":"publish","type":"post","link":"https:\/\/www.designmantic.com\/blog\/artificial-intelligence-molding-design\/","title":{"rendered":"Worlds Collide: Is Artificial Intelligence Molding The Future Of Design?"},"content":{"rendered":"

Artificial Intelligence is not a nouveau concept but one that took root around 1956, although it has proudly landed some giant leaps in that period: beating the best human at the popular US gameshow Jeopardy, the best human at chess, and just recently bested the greatest human champion at the highly intricate strategy game \u201cGo\u201d, to the awe and cry of many. Facebook\u2019s DeepFace is touted to identify faces with a 97 percent accuracy, while Google\u2019s voice recognition technology now flaunts a success rate of 98 percent!<\/p>\n

Online Logo Maker Tool<\/a><\/div>\n

If that didn\u2019t leave you in a conundrum, IBM\u2019s Watson, which employs AI to perform its question-answering function accurately, is almost 2,400 percent \u201csmarter\u201d today than its jeopardy victory five years back. Before we have even typed out our queries in full, Google knows what we were searching for. Uber\u2019s self-driving truck drove two thousand casks of beer over 120 miles without human assistance. Most of us naturally converse with assistants, like Alexa and Siri, waiting in our kitchens and our pockets. The popular app Noom is turning to AI to sift through the user\u2019s exercise and food logs and suggest changes in fitness regimens and personalized diets to cater to each individual dieter. The relationship between machines and their masters is indubitably changing, and businesses and industries around the globe are jumping on the bandwagon to incorporate Artificial Intelligence<\/a> in every aspect of their customer offering. So much so, that it is even paving the way to improved brand experiences<\/strong><\/a>. You can also check out this Generative AI course<\/a> to learn more about how AI is transforming industries.<\/p>\n

Is Design Safe From The Bout Of A Multi-Billion Dollar Industry?<\/h2>\n

Artificial intelligence is a mammoth $15 billion dollar industry, projected to grow exponentially in the years to come. With more than 2,600 companies churning out intelligent technology in some way or another, the value of AI is predicted to soar to more than a whopping $70 billion by 2020. For anyone still doubting the existence and deep proliferation of AI, a report by New York Times confirmed the plans of Carnegie Mellon University to create a research center focused on establishing and cultivating the ethics of artificial intelligence. CNBC has commenced analyzing promising AI stocks and Harvard Business Review has been observed laying the groundwork for what AI could mean for management.<\/p>\n

With the wave of unanimous fear that AI is here to take over human jobs, designers had been relatively optimistic that they were safe from the bout of AI, since good design entails social intelligence and creativity, and a deep understating of human emotions and empathy, lacking in a machine. However, as the recent turn of events has it, designers do have some cause to fear!<\/p>\n

Why Artificial Intelligent Is A Powerful Design Tool?<\/h2>\n

Instead of articulating their utmost loathing at the recent turn of developments, designers would fare better by embracing Artificial Intelligence and working in collaboration with it. All the best designers know that a profound study of human behavior is indispensable to making the best choices for their clients. However, as history has proven, designers are only so capable as to make the decisions that were good for the people some of the time, instead of decisions that were best for individuals all the time. This is where Artificial Intelligence comes into play, and tools leveraging AI<\/a> can help bridge this gap effectively.<\/p>\n

AI facilitates designers in anticipating, and catering to the needs of individual users. Think about intuitive educational robots that monitor a child\u2019s tutoring plan based on his frustration levels and attention spans, and bathroom mirrors which are designed to fine-tune a room\u2019s lighting depending on stress levels. With AI, services and products such as LogoAi aren\u2019t just performing rudimentary functions anymore; they’re emotionally aware, allowing designers to create the most suitable and personalized experience for each user.<\/p>\n

Website Design Moves \u201cOn The Grid\u201d<\/h2>\n

\"Website<\/a>
\nImage Source<\/a><\/p>\n

Good luck to the robots when it comes to art, but design is different since it\u2019s meant for clients with specific wants and briefs. This is what the first artificially intelligent website-design tool, Grid.io, operates on!<\/p>\n

All a user has to do is upload photographs and content that reflect the feeling and mood of their brand and The Grid automatically matches them to their website design. The Grid aspires to comprehend your website design needs through an array of top-notch algorithms and the results are encouraging. Tell The Grid you want testimonials, blog, or an Ecommerce store, and it puts together a unique and highly niche website, flaunting the color palettes and fonts pertaining to the photographs you uploaded.<\/p>\n

The Grid is programmed to make decisions for you and keeps improving the design as you throw more stuff at it. This autonomous futuristic tool has completely taken the decision making and prerequisite skills out of website design, and so far more than 20,000 people have pre-paid to use The Grid even before its launch. The Grid aims to empower designers by taking mundane technical tasks off their hands, leaving them free to focus on the strategic and creative. Definitely a persuasive and attractive proposition.<\/p>\n

According to Leigh Taylor, CCO at The Grid,<\/p>\n

“a lot of people want to believe that good design is unexplainable magic, but it’s certainly helped along with design principles like the rule of three, Fibonacci’s spiral, the golden ratio, sacred geometry, and others. Whether those crafting designs are intentionally using those principles or it’s just a gut instinct.”<\/p><\/blockquote>\n

When you design your website with The Grid, text can be layered over an image, colors can be tweaked to match the photos you select, and state-of-the-art face detection ensures that text never interferes with the subject of an image. Since The Grid generates aesthetically pleasing and responsive sites, they adapt to any web browser size or across myriad mobile devices. These websites are also optimized for specific needs, for instance driving the maximum amount of product sales. Grid built sites are A\/B tested constantly, and improved accordingly to boost performance. Hosting is handled autonomously by The Grid as well.<\/p>\n

If you consider a scenario in the near future where autonomous tools like The Grid are leveraged by design studios. Based on their strategic goals, their website design builds would be autonomous, leaving only the fine-tuning of interaction and UI to the developers. Would this level of automation focus the creativity, conversation, and energy of the designer on the things that contribute towards making great work great?<\/p>\n

Most people are of the belief that AI can aid the design industry in clarifying the boundary between production and creative work. If a design tool is programmed to resize an advert into 50 formats, it frees up the designer to focus on the feel and appearance of the next campaign. This serves to benefit both the designer and the representing company. For instance, the developer and designer could work towards defining the logic that considers user data, content, and context. Then, a platform could be capitalized on to compile a design using patterns and principles. This would permit designers to perfect the minutest of details for specific usage scenarios without coding and sketching myriad screen states by hand. <\/p>\n

Automated Homepage Generator Of Vox Media<\/h2>\n

Similarly, Vox Media utilized similar notions to create a homepage generator. Combining various examples from a library, the algorithm is programmed to search for every possible valid and usable layout. It examines and rates each layout based on certain traits. Finally, the generator selects the best possible layout, mainly one touting the highest score. As confirmed by recommendation engines such as Relap.io<\/strong><\/a>, picking the best links by hand would prove to be much harder. One can safely say that it\u2019s an exciting time to be a designer, when technology is presented on a silver tray to be exploited. When you embrace the wonders of AI, instead of fearing it, it will give you more freedom to create and tackle interesting work.<\/p>\n

\"Vox<\/a>
\nImage Source: voxmedia.com<\/p>\n

Wix ADI; The Design Expert Bot<\/h2>\n

\"Wix<\/a>
\nImage Source<\/a><\/p>\n

Instead of laboring to build ever cleverer bots like The Grid, startups like Wix are instead working on mining treasure troves of user data to train algorithms to be able to provide sound design advice to novices and designers alike for business websites. This popular website building platform is capitalizing on AI as part of the future of design. Far from their perceived intention of aiming to replace great designers, they aspire to turn everyone else into a pretty good one.<\/p>\n

According to the head of Wix\u2019s artificial intelligence efforts, Nitzan Achsaf,<\/p>\n

\u201cIt\u2019s been a long time coming. I\u2019ve been in tech 20 years, and I still can\u2019t make a stunning website. It\u2019s too difficult to avoid the \u201cugly zone\u201d when choosing fonts, layout, image, text and structure. Those things require professional judgment.\u201d<\/p><\/blockquote>\n

Wix, Tel-Aviv based website builder, was determined to incorporate that intelligence into a unique product that could take personalized design decisions in seconds. Developers mined data from the whopping 85 million users of Wix, in addition to some human coaching, to inculcate the tool with some core principles about what design possibilities and combinations worked best together.<\/p>\n

\"Wix\"<\/a>
\nImage Source<\/a><\/p>\n

To employ this Artificial Design Intelligence tool of Wix, users are required to answer five questions pertaining to the nature of their business and their individual preferences and ideas. After adding a URL from their existing site or uploading content, Wix generates a website custom-made to the business\u2019s category with scheduling, pricing, and other common pages incorporating user data. Writers at Wix have also added template copy, allowing users to edit a completed site. If the user is not satisfied with the generated end-product, coding and manual tweaking can always be relied upon to get their website looking just the way they wanted, with or without attending a coding bootcamp<\/a>. This provides a solution to the somewhat static system of The Grid, while still helping the users created websites hands-free!<\/p>\n

From Venture Beat to Bloomberg, here\u2019s the buzz about Wix ADI:<\/p>\n

\"about<\/a>
\nImage Source<\/a><\/p>\n

Find Photoshop A Tough Nut To Crack? Artificial Intelligence Can Help!<\/h2>\n

What Amazon\u2019s Alexa does for shopping, or Google search accomplishes for finding websites, Adobe wants its Sensei to do for designing products, editing photos, and making films! Sensei\u2019s features encompass the complete host of Adobe\u2019s software suite, including PDF readers and marketing databases. Adobe Sensei harnesses trillions of data assets and content, from customer clicks to high resolution images, all within a machine learning framework and a unified AI. From finely targeting important audience segments, to comprehending the sentiment and meaning of documents, and matching images across millions of assets, Adobe Sensei does it all. To truly understand how AI tackles complex challenges, a machine learning course<\/a> can provide insight into the algorithms and techniques behind these smart problem-solving systems.<\/p>\n

According to Abhay Parasnis, Adobe Chief Technology Officer,<\/p>\n

\u201cWe used to serve the Adobe magic to the highest end of users, but in the mobile-first era, average consumers want that magic. The heart of Sensei is, \u2018Can we make our tools and workflow much more broadly accessible?\u2019\u201d<\/p><\/blockquote>\n

Sensei has the amazing ability to point users to licensable images that bear a striking resemble to the ones they wanted but didn\u2019t have the permission to use. Sensei applies the same principles to fonts, scrutinizing handwriting to recommend a similar looking typeface. Sensei can identify eyes and lips in a photograph during editing and lets users tweak facial expressions, such as widening a grin, without wreaking havoc or overly distorting the rest of the face.<\/p>\n