{"id":923,"date":"2013-12-11T06:20:00","date_gmt":"2013-12-11T06:20:00","guid":{"rendered":"https:\/\/www.designmantic.com\/blog\/?p=923"},"modified":"2023-04-13T06:31:51","modified_gmt":"2023-04-13T06:31:51","slug":"little-minions-product-versus-brand","status":"publish","type":"post","link":"https:\/\/www.designmantic.com\/blog\/little-minions-product-versus-brand\/","title":{"rendered":"What do the Minions Love More: The Product or the Brand?"},"content":{"rendered":"<p><em>Baby, Baby? Yes, Mama.&nbsp; Eating Candy? Yes Mama. Jelly Beans? Yes Mama\u2026Hahaha.<\/em><\/p>\n<p>What is yellow, cylindrical, tiny, lovable and mischievous? \u201c<em>Duh, a minion!<\/em>\u201d is probably what the most of you must be thinking. But no, only recently did I realize that the kids these days are no different, and I will tell you why by filling you in with what happened\u2026<\/p>\n<div style=\"margin-top:40px; margin-bottom:20px;\" align=\"center\">\n  <a href=\"https:\/\/www.designmantic.com\/logos\/search?utm_source=little-minions-product-versus-brand&amp;utm_medium=topbutton&amp;utm_campaign=ctatracking\" target=\"_blank\" class=\"cta-button\" rel=\"noopener noreferrer\">Free Logo Maker<\/a><\/div>\n<p>With my eyes glued to the theatre screen and the ear splitting noise from the speakers plummeting down my ear canal, I sat there pondering over how I ended up there. My little cousins had somehow convinced and dragged me to the mall, to watch with them this all-rage flick,&nbsp;<em>Despicable Me<\/em>. This, however, is not all that there was to the torment.<\/p>\n<h2>Does your Brand have the <em>SWAG<\/em>?<\/h2>\n<p><iframe src=\"https:\/\/giphy.com\/embed\/l3HBbltOYjoNq\" class=\"giphy-embed\" allowfullscreen=\"\" width=\"480\" height=\"480\" frameborder=\"0\"><\/iframe><\/p>\n<p>Before the movie started, ritualistically, the kids went up straight to the food depot and asked for exactly what they wanted.<\/p>\n<p><strong>\u201c<em>A pack of<\/em>&nbsp;<\/strong><em><strong>Lays!\u201d<\/strong>, <\/em>I heard someone scream<em>.<strong> \u201cMind you, French Cheese!\u201d<\/strong>, <\/em>the kid then pointedly added to the mart owner.<\/p>\n<p><strong>\u201c<\/strong><em><strong>M&amp;Ms!\u201d, <\/strong><\/em>followed the youngest voice<em>.<strong> \u201cNooo\u2026 I don\u2019t want Swittles <\/strong><\/em><strong>(read: Skittles)<\/strong><em><strong>!\u201d<\/strong>, <\/em>she shrieked in disapproval<em>. <\/em><\/p>\n<p><em><strong> \u201cI want Toblerone. T<\/strong><\/em><em><strong>he golden one, <\/strong><\/em><em><strong>please! I like golden!<\/strong><\/em><strong>\u201d <\/strong>requested the kid with the faintest voice. And then, there came another expressed desire, <em><strong>Coca Cola<\/strong><\/em><strong>&nbsp;<\/strong><strong>(<em>no, not Pepsi<\/em>)! <\/strong><\/p>\n<p>Just when I was starting to think that the torment might be over, I heard the oldest one- <em>who was no older than 10, I must add<\/em>&#8211; say, <strong>\u201c<em>I want Red Bull, it gives you WINGS!<\/em>\u201d<\/strong> It was then that I realized that I need to step in and talk some sense into the blinded kid.<\/p>\n<p>Surprisingly, even the five, seven year old kids who were yet to learn how to pronounce and spell these labels correctly were so sure of what they wanted.<\/p>\n<p>Later, the&nbsp;<em>Potato-Banana<\/em>&nbsp;song in the movie came up and every kid in the room already knew it by heart. Whoever knew the kids these days are into potatoes and bananas too? That was when I knew that kids and minions sprang out of the same closet of Narnia.<\/p>\n<p>Sticky situations apart, what had intrigued me the most as a social media professional, however, was that how well these kids (a.k.a. the little minions) knew their brands. They wanted what they liked and refused to settle for anything less. And, THAT is what inspired me to put a pen to the paper (finger to the keyboard, in this case) and write this post.<\/p>\n<h2>A Brand\u2019s Way to a Kid\u2019s Brain: <em>Through his Stomach<\/em>?<\/h2>\n<p>Watching these kids mouth their favorite brands and speak about them with such fervor and dewy eyed satisfaction almost convinced me that branding is the most clear cut yet tricky way to lure the consumers to your sales pitch.<\/p>\n<p>I have always wondered what would happen if you rob these flashy brands of their alluring and <strong><a href=\"https:\/\/www.designmantic.com\/blog\/overdoing-logo-design\/\" target=\"_blank\" rel=\"noopener noreferrer\">overdone logos design<\/a><\/strong>, beguile taglines and their professionally decorated outlets. Would they still stand their ground and remain just as appealing?<\/p>\n<p>Kids are one of the most critical markets for these chocolate and candy makers. The brands these days have done little to pass up on the, <em>the-way-to-a-kids-brain-through-his-stomach<\/em> theory and this seems to have now become the <em>Holy Grail<\/em> of modern day marketing.<\/p>\n<h2>Is It Really The Product That Is <em>Oh-So-Awesome<\/em>?<\/h2>\n<p><img decoding=\"async\" style=\"border: 1px solid #ccc; margin: 5px; padding: 5px;\" title=\"Is It Really The Product That Is Oh-So-Awesome?\" alt=\"Is It Really The Product That Is Oh-So-Awesome?\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2013\/12\/choclate.jpg\" width=\"600\" height=\"300\"><br \/>\nWhat I do not understand, however, is that why do all the kids\u2019 brands like&nbsp;<em>Cadbury, Nestle, Jelly Belly<\/em><em>&nbsp;<\/em>and&nbsp;<em>Mars<\/em>&nbsp;compete so fiercely when kids probably cannot even distinguish between the different tastes of the same product? Is it just a matter of holding the bait out and luring in more consumers or is it really the product that is&nbsp;<em>oh-so-awesome<\/em>?<\/p>\n<p>For instance, if I dish out three bars of chocolate, one of&nbsp;<em>Mars, KitKat<\/em>&nbsp;and&nbsp;<em>Cadbury<\/em>&nbsp;each, remove their labels and ask a five year old kid to pick one and taste. Would he enjoy his bar even if the one that he picks out is not the one that ran the&nbsp;<em>cool<\/em>&nbsp;advertisement on television (<em>probably about a kid evolving into a cheetah after eating it<\/em>)? Or, will he be skeptical about what he is eating and fish again to find out where his regular&nbsp;<em>label<\/em>&nbsp;was? Do children really remember the taste or it is just the brand appeal they fall for?<\/p>\n<h2>A War of the Brands? <em>Bring on the Apocalypse!<\/em><\/h2>\n<p><img decoding=\"async\" style=\"text-align: center; border: 1px solid #ccc; margin: 5px; padding: 5px;\" title=\"A War of the Brands? Bring on the Apocalypse!\" alt=\"A War of the Brands? Bring on the Apocalypse!\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2013\/12\/brands-logos.jpg\" width=\"550\" height=\"300\"><\/p>\n<p>Every now and then we come across a kid throwing tantrums in a mall making a public spectacle about how badly he wants to buy the new&nbsp;<em>Xbox<\/em>&nbsp;or the new&nbsp;<em>Barbie<\/em>&nbsp;set or the new&nbsp;<em>Disney<\/em>&nbsp;movie.<\/p>\n<p><em>Why Barbie<\/em>, I have always wondered. There are other, Caucasian dolls in the market too, then why Barbie? Or, I remember back when I was a kid, the majority did not even prefer to buy a black or brown colored doll and now, all of a sudden there is a sudden rage for&nbsp;<em>Dora the Explorer<\/em>&nbsp;ever since&nbsp;<em>Nickelodeon<\/em>&nbsp;made it popular.<\/p>\n<p>And oh, speaking of Nickelodeon, it is amazing how little kids who cannot even properly pronounce it instantly think of the channel as soon as they see its \u201csplash of orange\u201d logo. I bet children have preferences too when it comes to the selection of best TV channel, be it <strong><a href=\"http:\/\/mashable.com\/2013\/07\/30\/nickelodeon-vs-disney\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Disney or Nickelodeon<\/a><\/strong>. My 5 year old cousin who is autistic and obviously cannot even read fluently recognizes her favorite channel from its logo and <a href=\"https:\/\/www.designmantic.com\/community\/designing-for-autistic.php\" target=\"_blank\" rel=\"noopener noreferrer\">autism friendly design<\/a> while surfing channels on the TV.<\/p>\n<p>To explain further, I would quote the two other close competitors, <strong><a href=\"https:\/\/www.washingtonpost.com\/news\/wonk\/wp\/2014\/02\/20\/coke-or-pepsi-as-soda-sales-crash-pepsis-a-better-bet\/?utm_term=.a7a710af9015\" rel=\"nofollow noopener noreferrer\" target=\"_blank\" class=\"broken_link\">Pepsi vs. Coca Cola<\/a><\/strong>\u2026for example, Coca Cola is preferred over its archrival. All thanks to its clever advertisements and marketing campaigns.<\/p>\n<p>All the above mentioned examples prove the significance of choosing the right logos and branding of your product in the most alluring and tempting manner. Undoubtedly, it helps a brand stand out and become known. Always remember, marketing and branding your product the right way is half the battle won.<\/p>\n<h3 class=\"font-text1\">Related: <a href=\"https:\/\/www.designmantic.com\/blog\/importance-of-branding\/\" target=\"_blank\" rel=\"noopener noreferrer\">Why Is Branding So Important In This Decade?<\/a><\/h3>\n<p>There is an endless list of brands and entities that give their rivals a difficult time through their rigorous campaigns only to maintain their sovereignty in the market, in the heads of their customers and maybe also in hearts of the minions\u2026 Oh I mean, the kids!<\/p>\n<p><em>However, I am always open to hear out the flip side of the argument too. So, if any of you thinks otherwise, then feel free to justify your verdict by adding comments below!<\/em><\/p>\n<style><!--\n.heading-stude{ color:#1f94e6;}\n.heading-text{ color:#000;}\ntd{\nborder:none !important;\n}\ntd img{ text-align:center;}\nh2 { font-size:18px; color:#59595b;}\n.font-text1 { font-size:16px !important; color:#343333 !important; font-weight:bold !important; text-transform:capitalize !important;}\n--><\/style>\n","protected":false},"excerpt":{"rendered":"<p>Baby, Baby? Yes, Mama.&nbsp; Eating Candy? Yes Mama. Jelly Beans? Yes Mama\u2026Hahaha. What is yellow, cylindrical, tiny, lovable and mischievous? \u201cDuh, a minion!\u201d is probably what the most of you must be thinking. But no, only recently did I realize &hellip; <a href=\"https:\/\/www.designmantic.com\/blog\/little-minions-product-versus-brand\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":14745,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[246],"tags":[],"class_list":["post-923","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What You Like: Product or Brand? | DesignMantic: The Design Shop<\/title>\n<meta name=\"description\" content=\"Baby, Baby? Yes, Mama. Eating Candy? Yes Mama. Jelly Beans? Yes Mama\u2026Hahaha.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.designmantic.com\/blog\/little-minions-product-versus-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What You Like: Product or Brand? | DesignMantic: The Design Shop\" \/>\n<meta property=\"og:description\" content=\"Baby, Baby? Yes, Mama. Eating Candy? Yes Mama. Jelly Beans? Yes Mama\u2026Hahaha.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.designmantic.com\/blog\/little-minions-product-versus-brand\/\" \/>\n<meta property=\"og:site_name\" content=\"DesignMantic\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DesignMantic\" \/>\n<meta property=\"article:published_time\" content=\"2013-12-11T06:20:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-13T06:31:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2013\/12\/Minions-Love-More.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Evan Brown\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/EvanBrownDM\" \/>\n<meta name=\"twitter:site\" content=\"@designmantic\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Evan Brown\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What You Like: Product or Brand? | DesignMantic: The Design Shop","description":"Baby, Baby? 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