{"id":9547,"date":"2017-04-26T10:47:27","date_gmt":"2017-04-26T10:47:27","guid":{"rendered":"https:\/\/www.designmantic.com\/blog\/?p=9547"},"modified":"2025-06-02T13:13:15","modified_gmt":"2025-06-02T13:13:15","slug":"interview-with-adobe-spark","status":"publish","type":"post","link":"https:\/\/www.designmantic.com\/blog\/interview-with-adobe-spark\/","title":{"rendered":"The Art Of Leveraging Video Content &#8211; An Interview With Adobe Spark"},"content":{"rendered":"<p>It\u2019s no secret that social media is slowly permeating the  world. Hate it or love it, daily communication occurs more often in comments,  tweets, likes, and pins than face-to-face or print media interactions. Thus  creators are forever under the pressure to unearth easy-to-use platforms that  produce pro-quality animated videos, websites, web stories, and <a href=\"https:\/\/predis.ai\/social-media-post-generator\/\" target=\"_blank\" rel=\"noopener\">social media posts and graphics<\/a>. With their new web platform and mobile app, Adobe has sought  to fill this gaping need with Adobe spark! The concept is simple; Spark allows  you to create \u201cvisual stories\u201d for any device and on any device, alleviating  the need for web development, video making, or design experience. It\u2019s a one  stop-shop for Adobe aficionados and beginners alike.<\/p>\n<div style=\"margin-top:40px; margin-bottom:40px;\" align=\"center\"><a href=\"https:\/\/www.designmantic.com\/logo-design?utm_source=interview-with-adobe-spark&amp;utm_medium=topbutton&amp;utm_campaign=ctatracking\" target=\"_blank\" class=\"cta-button\" rel=\"noopener noreferrer\">Find A Perfect Logo Design Here<\/a><\/div>\n<p>Given the proliferation of <a href=\"https:\/\/www.webdew.com\/videos\" target=\"_blank\" rel=\"noopener noreferrer\">video marketing<\/a> in today\u2019s world,  with 61% of businesses incorporating video as a major marketing tool,  we asked Amy Copperman, the  editor and community manager of Adobe  Spark, about the indispensability of video content to marketers today and various <a href=\"https:\/\/www.designmantic.com\/blog\/interactive-media\/9-basic-elements-of-design\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>elements  of design<\/strong><\/a> that allow video marketers to <a href=\"https:\/\/target-video.com\/how-to-improve-video-engagement\/\" target=\"_blank\" rel=\"noopener\">create engaging videos<\/a> to leave  their customers enthralled:<\/p>\n<h2>1. Do You Think That Video Storytelling Has Become Indispensable For Brands Of Today?<\/h2>\n<p align=\"center\"><a href=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/04\/Amy-Adobe-Spark-1.png\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/04\/Amy-Adobe-Spark-1.png\" alt=\"Video Captures Attention\" title=\"Video Captures Attention\" class=\"alignnone size-full wp-image-9552\" width=\"718\" height=\"\" srcset=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/04\/Amy-Adobe-Spark-1.png 1000w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/04\/Amy-Adobe-Spark-1-300x150.png 300w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/04\/Amy-Adobe-Spark-1-768x384.png 768w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/04\/Amy-Adobe-Spark-1-500x250.png 500w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p>Yes absolutely. For the first time video isn\u2019t just for brands with big  budgets and tv commercial spots. And video is only getting more integral to how  everyone communicates online. Video captures attention like no other media. It  gets more engagement than other types of posts on social media and including  video on a <a href=\"https:\/\/spark.adobe.com\/blog\/2016\/12\/15\/add-video-clips-to-spark-video\/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\" class=\"broken_link\"><strong>landing  page can increase conversion by 80%<\/strong><\/a>.<\/p>\n<p align=\"center\"><iframe src=\"https:\/\/www.facebook.com\/plugins\/video.php?href=https%3A%2F%2Fwww.facebook.com%2Fadobespark%2Fvideos%2F1953859788184378%2F&amp;show_text=0&amp;width=560\" style=\"border:none;overflow:hidden\" scrolling=\"no\" allowtransparency=\"true\" allowfullscreen=\"true\" width=\"560\" height=\"315\" frameborder=\"0\"><\/iframe><\/p>\n<p>Experts even predict that video will  account for 80% of global internet traffic by 2018. Now is the best time to  master the medium. Luckily, it\u2019s never been easier thanks to the powerful  cameras we all carry in our pockets and easy, free editing tools like Adobe Spark.<\/p>\n<h2>2. What Kind Of Videos Glean  The Most Impact? And Why?<\/h2>\n<p align=\"center\"><a href=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/04\/Amy-Adobe-Spark-2.png\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/04\/Amy-Adobe-Spark-2.png\" alt=\"Great Videos Capture Attention In 3 Seconds\" title=\"Great Videos Capture Attention In 3 Seconds\" class=\"alignnone wp-image-9553\" width=\"718\" height=\"\" srcset=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/04\/Amy-Adobe-Spark-2.png 1000w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/04\/Amy-Adobe-Spark-2-300x150.png 300w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/04\/Amy-Adobe-Spark-2-768x384.png 768w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/04\/Amy-Adobe-Spark-2-500x250.png 500w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p>We\u2019ve found the most successful videos capture attention  early\u2014even in the first 3 seconds.&nbsp; You  have to get thumbs to stop scrolling! You do that with eye-catching videos and photos and lively, snappy copy. On social, most people don\u2019t have the sound  on so using text to communicate or having captions are very important. Short  videos tend to work best on social media, and some platforms, like Instagram,  even impose a time limit. But the most important thing is to <a href=\"https:\/\/spark.adobe.com\/blog\/2017\/02\/27\/6-ways-to-craft-a-killer-small-business-video\/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\" class=\"broken_link\"><strong>inspire  emotion in the viewer<\/strong><\/a> &#8211; captivate them, move them, show them how you\u2019re going  to solve a problem or why you\u2019re the best or different from the competiton. A  big mistake we see businesses make is not being clear on what action they want  the viewer to take after watching their video. Be specific and make engaging  with your business easy for the viewer.<\/p>\n<h2>3. What Marketers Or Businesses Should Know Before Incorporating Video Content At The Heart Of Their Strategies? Heads Ups?<\/h2>\n<p align=\"center\"><a href=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/04\/Amy-Adobe-Spark-3.png\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/04\/Amy-Adobe-Spark-3.png\" alt=\"Different Videos For Different Platforms\" title=\"Different Videos For Different Platforms\" class=\"alignnone wp-image-9554\" width=\"718\" height=\"\" srcset=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/04\/Amy-Adobe-Spark-3.png 1000w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/04\/Amy-Adobe-Spark-3-300x150.png 300w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/04\/Amy-Adobe-Spark-3-768x384.png 768w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/04\/Amy-Adobe-Spark-3-500x250.png 500w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p>Marketers and businesses should know there are lots of ways to conduct <a href=\"https:\/\/vidico.com\/en-au\/our-videos\/corporate-video-production\/\" target=\"_blank\" rel=\"noopener noreferrer\">corporate communications through professional video<\/a> on social media, and each platform is a little different  in terms of audience and how people interact there. Tweets with short videos or  gifs get more retweets, while Facebook and YouTube will reward longer content  that gets engagement. Marketers should also think carefully about how they <a href=\"https:\/\/www.tella.com\/blog\/loom-alternatives\" target=\"_blank\" rel=\"noopener\">record videos<\/a> to match the style and expectations of each platform. Live video on Facebook, YouTube, Instagram Stories, and  Twitter continue to be important to boosting engagement on social media and  connecting with your audience, but because of its ephemeral nature, it  shouldn\u2019t replace more polished videos that explain what you do and can be used  over and over to drive business results. The best marketers will blend a  variety of video and invest in creating the best videos for the platform where  their customers hang out most.<\/p>\n<h2>4. Video Production Is Expensive. What Are The Option For Smbs On Budget? Or How Individuals Or Marketers With Little To No Designing Experience Can Create Stunning And Eye-Grappling Videos?<\/h2>\n<p align=\"center\"><a href=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/04\/Amy-Adobe-Spark-4.png\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/04\/Amy-Adobe-Spark-4.png\" alt=\"Use A Variety Of Media\" title=\"Use A Variety Of Media\" class=\"alignnone wp-image-9555\" width=\"718\" height=\"\" srcset=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/04\/Amy-Adobe-Spark-4.png 1000w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/04\/Amy-Adobe-Spark-4-300x150.png 300w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/04\/Amy-Adobe-Spark-4-768x384.png 768w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/04\/Amy-Adobe-Spark-4-500x250.png 500w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p>Video production <em>used <\/em>to  be expensive. But that\u2019s simply not the case anymore. Yes, you can spend a lot of money on talent, editing software, and hiring a professional <a href=\"https:\/\/www.contentbeta.com\/\" target=\"_blank\" rel=\"noopener\">video production company<\/a>. but there are other  options for any kind of business and any budget. Today our <a href=\"https:\/\/spark.adobe.com\/blog\/2016\/09\/09\/how-to-take-better-pictures-with-your-iphone\/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\" class=\"broken_link\"><strong>smartphones  take awesome photo and video<\/strong><\/a> and apps like <a href=\"https:\/\/spark.adobe.com\/about\/video\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><strong>Adobe Spark Video<\/strong><\/a> (which is  free!!) put the power of video creation in everyone\u2019s back pocket.<\/p>\n<p>The best videos use a variety of media\u2014images, video clips,  text, and narration\u2014to communicate. And all of that is available in Spark  Video. With the editing easier than ever, it frees marketers and storytellers  to focus on their message, on telling a compelling story and honing their  visuals. We offer tips on visual storytelling on our blog. I\u2019d recommend  checking out these articles to get started:<\/p>\n<ul style=\"margin-left:30px;\">\n<li><a href=\"https:\/\/spark.adobe.com\/blog\/2016\/12\/16\/the-7-videos-every-brand-or-organization-needs-for-social-media-marketing-success\/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\" class=\"broken_link\"><strong>The 7 Videos Every Brand Needs for Social Media Marketing Success<\/strong><\/a><\/li>\n<li><a href=\"https:\/\/spark.adobe.com\/blog\/2017\/02\/24\/iphoneography-video-lessons-from-oscar-films\/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\" class=\"broken_link\"><strong>4  Video Lessons from a Pro You Can Do with Your Phone<\/strong><\/a><\/li>\n<li><a href=\"https:\/\/spark.adobe.com\/blog\/2017\/01\/17\/16-time-saving-tips-for-making-awesome-videos-with-your-iphone\/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\" class=\"broken_link\"><strong>16  Time-Saving Tips for Getting the Most Out of Spark Video<\/strong><\/a><\/li>\n<\/ul>\n<h2>5. What Video Marketing Trends Do You Believe Would Reign Supreme In 2017?<\/h2>\n<p align=\"center\"><a href=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/04\/Amy-Adobe-Spark-5.png\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/04\/Amy-Adobe-Spark-5.png\" alt=\"Live Videos To Showcase Brand\" title=\"Live Videos To Showcase Brand\" class=\"alignnone wp-image-9556\" width=\"718\" height=\"\" srcset=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/04\/Amy-Adobe-Spark-5.png 1000w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/04\/Amy-Adobe-Spark-5-300x150.png 300w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/04\/Amy-Adobe-Spark-5-768x384.png 768w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/04\/Amy-Adobe-Spark-5-500x250.png 500w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p>Live video wil continue to be popular in 2017, in large part because  the platforms, like Facebook, are prioritizing that content. Live videos are great for showing your brand\u2019s personality and connecting with your audience in real time. It\u2019s important to know who they are in order to deliver more  relevant content and products. But marketers also need to create polished, visually stunning content that won\u2019t go away once the moment is over. In 2017, helpful or how-to content will continue to be popular, just as Buzzfeed\u2019s recipe videos skyrocketed the news organization\u2019s traffic in record time last year. Or <a href=\"https:\/\/mokoweb.com\/best-apps-to-watch-live-football\/\" target=\"_blank\" rel=\"noopener noreferrer\">free football streaming apps<\/a> break records all the time. Videos that treat text as a character and the main method of  communicating will be the most successful at reaching audiences scrolling  through newsfeeds. Videos need to work just as well without the sound on in  order to have impact.<\/p>\n<h2>6. Can You Offer Some Valuable Video Marketing Tips To Help Businesses Maximize Their Influence?<\/h2>\n<p align=\"center\"><a href=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/04\/Amy-Adobe-Spark-6.png\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/04\/Amy-Adobe-Spark-6.png\" alt=\"Reach And Audience Is The Key\" title=\"Reach And Audience Is The Key\" class=\"alignnone wp-image-9557\" width=\"718\" height=\"\" srcset=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/04\/Amy-Adobe-Spark-6.png 1000w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/04\/Amy-Adobe-Spark-6-300x150.png 300w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/04\/Amy-Adobe-Spark-6-768x384.png 768w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/04\/Amy-Adobe-Spark-6-500x250.png 500w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p>It doesn\u2019t matter how visually powerful or compelling your videos are  if no one sees them. You need an effective distribution strategy, especially in  order to be shown in Facebook\u2019s algorithm. We\u2019ve seen businesses and have  personally had success by using Facebook\u2019s targeting capabilities to reach a  very targeted audience with just a little bit of ad spend. Choose your audience  based on demographic, location, and interest and put a bit of money behind it  (even $5 can help) to reach that audience. The key is to reach an audience that  will find that content highly relevant. If they engage with it (like, share,  click), your next piece of content will do even better. The key is narrow  audiences and small spends to move the needle. If you\u2019re posting videos to  YouTube or your website, you need to include keyword-rich descriptions so it\u2019s  discoverable on Google and compels people to watch the video. As for platforms  like Instagram, <a href=\"https:\/\/spark.adobe.com\/blog\/2016\/11\/30\/what-you-need-to-know-about-hashtags\/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\" class=\"broken_link\"><strong>hashtags  work well<\/strong><\/a> to get your content seen. Content with 11 or more hashtags see  more engagement than content without them.<\/p>\n<h2>7. Can You Share Some Of Your Favorite Video (S)?<\/h2>\n<p>Spark users amaze us every day with what they\u2019re creating.  Here are some of our favorites from small business lately:<\/p>\n<ul style=\"margin-left:30px;\">\n<li>Snoozzz Organics promotes a sale: <a href=\"https:\/\/spark.adobe.com\/video\/CkMQr9nc49FUI\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><strong>https:\/\/spark.adobe.com\/video\/CkMQr9nc49FUI<\/strong><\/a><\/li>\n<li>Persnickety Prints sums up what their business is all about: <a href=\"https:\/\/spark.adobe.com\/video\/cJpfILuorLlXK\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><strong>https:\/\/spark.adobe.com\/video\/cJpfILuorLlXK<\/strong><\/a><\/li>\n<li>Effective business storytelling featured on our blog: <a href=\"https:\/\/spark.adobe.com\/blog\/2017\/02\/27\/6-ways-to-craft-a-killer-small-business-video\/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\" class=\"broken_link\"><strong>https:\/\/spark.adobe.com\/blog\/2017\/02\/27\/6-ways-to-craft-a-killer-small-business-video\/<\/strong><\/a><\/li>\n<\/ul>\n<p>Do you have a query you  would like to ask Amy Copperman? Do let us know in the comments below.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s no secret that social media is slowly permeating the world. Hate it or love it, daily communication occurs more often in comments, tweets, likes, and pins than face-to-face or print media interactions. Thus creators are forever under the pressure &hellip; <a href=\"https:\/\/www.designmantic.com\/blog\/interview-with-adobe-spark\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":9550,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[264],"tags":[],"class_list":["post-9547","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Art Of Leveraging Video Content | DesignMantic: The Design Shop<\/title>\n<meta name=\"description\" content=\"We asked Amy Copperman, the editor and community manager of Adobe Spark, about the indispensability of video content to marketers today.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.designmantic.com\/blog\/interview-with-adobe-spark\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Art Of Leveraging Video Content | DesignMantic: The Design Shop\" \/>\n<meta property=\"og:description\" content=\"We asked Amy Copperman, the editor and community manager of Adobe Spark, about the indispensability of video content to marketers today.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.designmantic.com\/blog\/interview-with-adobe-spark\/\" \/>\n<meta property=\"og:site_name\" content=\"DesignMantic\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DesignMantic\" \/>\n<meta property=\"article:published_time\" content=\"2017-04-26T10:47:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-02T13:13:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/04\/Adobe-Spark-Video-Collage.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"721\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Evan Brown\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/EvanBrownDM\" \/>\n<meta name=\"twitter:site\" content=\"@designmantic\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Evan Brown\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Art Of Leveraging Video Content | DesignMantic: The Design Shop","description":"We asked Amy Copperman, the editor and community manager of Adobe Spark, about the indispensability of video content to marketers today.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.designmantic.com\/blog\/interview-with-adobe-spark\/","og_locale":"en_US","og_type":"article","og_title":"Art Of Leveraging Video Content | DesignMantic: The Design Shop","og_description":"We asked Amy Copperman, the editor and community manager of Adobe Spark, about the indispensability of video content to marketers today.","og_url":"https:\/\/www.designmantic.com\/blog\/interview-with-adobe-spark\/","og_site_name":"DesignMantic","article_publisher":"https:\/\/www.facebook.com\/DesignMantic","article_published_time":"2017-04-26T10:47:27+00:00","article_modified_time":"2025-06-02T13:13:15+00:00","og_image":[{"width":1000,"height":721,"url":"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/04\/Adobe-Spark-Video-Collage.png","type":"image\/png"}],"author":"Evan Brown","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/EvanBrownDM","twitter_site":"@designmantic","twitter_misc":{"Written by":"Evan Brown","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.designmantic.com\/blog\/interview-with-adobe-spark\/#article","isPartOf":{"@id":"https:\/\/www.designmantic.com\/blog\/interview-with-adobe-spark\/"},"author":{"name":"Evan Brown","@id":"https:\/\/www.designmantic.com\/blog\/#\/schema\/person\/6391d01ed964b5a1184066a18d5bb7f0"},"headline":"The Art Of Leveraging Video Content &#8211; An Interview With Adobe Spark","datePublished":"2017-04-26T10:47:27+00:00","dateModified":"2025-06-02T13:13:15+00:00","mainEntityOfPage":{"@id":"https:\/\/www.designmantic.com\/blog\/interview-with-adobe-spark\/"},"wordCount":1302,"commentCount":0,"publisher":{"@id":"https:\/\/www.designmantic.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.designmantic.com\/blog\/interview-with-adobe-spark\/#primaryimage"},"thumbnailUrl":"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/04\/Adobe-Spark-Video-Collage.png","articleSection":["Interviews"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.designmantic.com\/blog\/interview-with-adobe-spark\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.designmantic.com\/blog\/interview-with-adobe-spark\/","url":"https:\/\/www.designmantic.com\/blog\/interview-with-adobe-spark\/","name":"Art Of Leveraging Video Content | DesignMantic: The Design Shop","isPartOf":{"@id":"https:\/\/www.designmantic.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.designmantic.com\/blog\/interview-with-adobe-spark\/#primaryimage"},"image":{"@id":"https:\/\/www.designmantic.com\/blog\/interview-with-adobe-spark\/#primaryimage"},"thumbnailUrl":"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/04\/Adobe-Spark-Video-Collage.png","datePublished":"2017-04-26T10:47:27+00:00","dateModified":"2025-06-02T13:13:15+00:00","description":"We asked Amy Copperman, the editor and community manager of Adobe Spark, about the indispensability of video content to marketers today.","breadcrumb":{"@id":"https:\/\/www.designmantic.com\/blog\/interview-with-adobe-spark\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.designmantic.com\/blog\/interview-with-adobe-spark\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.designmantic.com\/blog\/interview-with-adobe-spark\/#primaryimage","url":"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/04\/Adobe-Spark-Video-Collage.png","contentUrl":"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2017\/04\/Adobe-Spark-Video-Collage.png","width":1000,"height":721,"caption":"Adobe Spark Video Collage"},{"@type":"BreadcrumbList","@id":"https:\/\/www.designmantic.com\/blog\/interview-with-adobe-spark\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Interviews","item":"https:\/\/www.designmantic.com\/blog\/category\/interviews\/"},{"@type":"ListItem","position":2,"name":"The Art Of Leveraging Video Content &#8211; An Interview With Adobe Spark"}]},{"@type":"WebSite","@id":"https:\/\/www.designmantic.com\/blog\/#website","url":"https:\/\/www.designmantic.com\/blog\/","name":"DesignMantic","description":"","publisher":{"@id":"https:\/\/www.designmantic.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.designmantic.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.designmantic.com\/blog\/#organization","name":"DesignMantic","url":"https:\/\/www.designmantic.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.designmantic.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2020\/08\/DesignMantic-Logo.png","contentUrl":"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2020\/08\/DesignMantic-Logo.png","width":300,"height":58,"caption":"DesignMantic"},"image":{"@id":"https:\/\/www.designmantic.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/DesignMantic","https:\/\/x.com\/designmantic"]},{"@type":"Person","@id":"https:\/\/www.designmantic.com\/blog\/#\/schema\/person\/6391d01ed964b5a1184066a18d5bb7f0","name":"Evan Brown","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.designmantic.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/9f661793780701b84d700350db08494bbbc69f4a5a52f3d53abb33f6190085f8?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9f661793780701b84d700350db08494bbbc69f4a5a52f3d53abb33f6190085f8?s=96&d=mm&r=g","caption":"Evan Brown"},"description":"Evan is an Expert in Digital Marketing. He has been working in the social media space since 2008, with a focus on design services, user interface planning, branding and more. Currently, he is leading content marketing efforts at DesignMantic and has played an integral part in the success story of DesignMantic through strategic marketing campaigns. Evan is also a design pro, who has shown a predilection towards DIY design projects.","sameAs":["https:\/\/x.com\/https:\/\/twitter.com\/EvanBrownDM"],"url":"https:\/\/www.designmantic.com\/blog\/author\/evan-brown\/"}]}},"_links":{"self":[{"href":"https:\/\/www.designmantic.com\/blog\/wp-json\/wp\/v2\/posts\/9547","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.designmantic.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.designmantic.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.designmantic.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.designmantic.com\/blog\/wp-json\/wp\/v2\/comments?post=9547"}],"version-history":[{"count":26,"href":"https:\/\/www.designmantic.com\/blog\/wp-json\/wp\/v2\/posts\/9547\/revisions"}],"predecessor-version":[{"id":24634,"href":"https:\/\/www.designmantic.com\/blog\/wp-json\/wp\/v2\/posts\/9547\/revisions\/24634"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.designmantic.com\/blog\/wp-json\/wp\/v2\/media\/9550"}],"wp:attachment":[{"href":"https:\/\/www.designmantic.com\/blog\/wp-json\/wp\/v2\/media?parent=9547"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.designmantic.com\/blog\/wp-json\/wp\/v2\/categories?post=9547"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.designmantic.com\/blog\/wp-json\/wp\/v2\/tags?post=9547"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}