Last week, we discussed how Pepsi’s foray into the Smartphone race is a disaster waiting to happen. Today’s post starts…
“The principle role of a logo is to identify, and simplicity is its means…Its effectiveness depends on distinctiveness, visibility, adaptability,…
“Chase the vision, not the money, the money will end up following you” Tony Hseih (CEO of Zappos) Even the…
You have just started a new venture. Coming up with your company’s name and motto is the easy part. You…
Beverage Giant Unveils the Pepsi P1 but the victory could be short lived. Pepsi tries to take product branding to…