Categories: Designer Guide

How to Study Design and Other Graphic Arts

Digital art is a medium that uses computer technology. Instead of using traditional mediums such as paint, charcoal, fabric, or clay, the creator uses a computer to design and create innovative works of art. As computers have become more powerful and affordable, graphic design using digital technology has virtually exploded.

People use digital art professionally to create advertisements and branding such as a business logo. This art form is also opening new creative doors in the digital landscape, with moving images on electronic devices being used in games and advertisements.

Graphic Design: Visual Communication All Around Us

Graphic design exists everywhere in many different forms. From billboards to images on food packages to advertisements for apparel, consumers are surrounded by graphic designers’ creations that communicate a variety of different messages.

Why Consumer Research Matters in Graphic Design

Someone working in graphic design must understand how to interpret consumer and client needs to create a design that will resonate with people. Consumer research is an important part of the process of designing an effective product because the images must strike a keen balance between aesthetic appeal and function to broadcast the intended message.

Graphic design exists everywhere in many different forms. From billboards to images on food packages to advertisements for apparel, consumers are surrounded by graphic designers’ creations that communicate a variety of different messages.

Someone working in graphic design must understand how to interpret consumer and client needs to create a design that will resonate with people. Consumer research is an important part of the process of designing an effective product because the images must strike a keen balance between aesthetic appeal and function to broadcast the intended message.

Digital Photography and How It Transformed the Medium

With the prevalence of digital cameras, digital photography has transformed the medium of photography. It’s possible to create a digital photograph in several ways. You can take the photograph directly with a digital camera. You can also snip a still image from a video, transforming it into a digital photo.

Scanning and Editing Digital Photos

Finally, you can scan a conventional photograph using computer software, creating a digital rendering of the image. Once you have a digital photograph, you can then use software to apply special effects to it. Colorization, exposure, blurring, patterns, and textures are just a few of the effects you can apply to digital photos before using them in graphic design or printing them for personal use.

What Is Digital Storytelling?

Digital storytelling involves photos, video, animation, sound, text, and possibly a narrative overlay. People use digital stories to share experiences, to mark important events, to educate, and to entertain. Digital stories usually last between two and ten minutes, and virtually any topic can be the subject of the story.

How to Create a Digital Story

To create a digital story, you generally create a script and choose the types of media you will include in the story. You will then put together the separate pieces of the tale, editing and fitting them together into a short movie.

Adding Sound and Narrative to Your Story

Finally, you add music, sound effects, and narrative to tell the story. As computer technology continues to advance, digital storytelling is likely to become more popular and prevalent. People will share their stories and narratives online on social media sites more and more, and teachers will embrace technology by using this media form to teach students in a way that engages and inspires them.

Digital Animation: From Hand-Drawn Frames to Computers

Animation is not a new form of art; however, computer technology has changed animation significantly. Instead of the painstaking process of drawing each frame, powerful computers can be used to create the animation. Learning two-dimensional animation with graphic software will involve either the use of vector or bitmap images.

Vector vs. Bitmap Images in 2D Animation

Vector drawing involves precise equations that will enable scaling objects for any resolution. Bitmap images are created for a specific resolution, which prevents changing the scale without losing quality. Many tutorials are available online that can help you learn how to create two-dimensional animations.

Graphic Design

Digital Photography

Digital Storytelling

Evan Brown

Evan is an Expert in Digital Marketing. He has been working in the social media space since 2008, with a focus on design services, user interface planning, branding and more. Currently, he is leading content marketing efforts at DesignMantic and has played an integral part in the success story of DesignMantic through strategic marketing campaigns. Evan is also a design pro, who has shown a predilection towards DIY design projects.

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