Not all logos are responsive enough to be compatible with small screen or other applications. For larger logos, an alternative version is needed which could be displayed on other smaller applications. Such a project was assigned to the students at Oded Ezer’s Typography for Interaction Design class at Holon Institute of Technology (H.I.T.), Visual Communication Department, in Israel.
They were given a design brief: “Re-design a screen compatible version for a known print-based logo (such as App launcher icon, logo for splash screen, favicon, etc.). Define and keep in mind the core values of the brand, and the technical requirements for the adjustment to screen.”
While checking out their work, please understand that these are not redesigns of famous logos. These are merely translations of logos by maintaining the essence and main elements for small size. This is not client work either. It was done by students as a university assignment.
Student: Erica Rotberg
Brand: Quaker
Core values of the brand: Reliability & stability.
Steps Taken:
Student: Ma’ayan Kara-Oz
Brand: Unilever
Core values of the brand: Versatility & friendliness.
Steps Taken:
Student: Elad Nayder
Brand: Osem
Core values of the brand: Authoritative and of the people.
Steps Taken:
Student: Ortal Yahud
Brand: Al Mayadeen
Core values of the brand: Modern, dynamic, and authoritative.
Steps Taken:
Student: Anat Kenig
Brand: Energizer
Core values of the brand: Fluid & reliable
Steps Taken:
Student: Ilya Katz
Brand: IKEA
Core values of the brand: Accessible, reliable, and global
Steps Taken:
Image Source: UnderConsideration
How do you like the creativity and critical thinking involved in the making of this project? Do you think it’s important to have a small screen adaptive icon for every logo? Please, leave your thoughts in the comments below.
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