Logo design is a visual representation of how a company presents its image to the people. The logo designing trend has been catered to by many as people are getting the understanding of how they can perceive their company’s design and this is something, where business owners are investing in that, is why the graphic designing field is so huge in the market right now. Logo designing is an important part of creating a business identity and a forming the image of the company. Therefore it is imperative that it should be designed by the best in the market. However, there are some disadvantages which people may face as soon as they start investing in business development and brand imaging. The idea of pricing of designing a single logo can be quite a hefty amount considering if professional artists and reputable designer companies are reached out to. There is another way where companies can get hold of some exceptional and excellent designs just by following some hacks and techniques. Here is the list of the few ways which can be used this way:
Freelancers and interns are looking for a way inside the market and for that, they need some proper work and a portfolio where they can show their past projects. It is extremely easy to deal with a freelance artist then follow the policies and procedures of a company. Freelancers and interns have their own web pages and social media sites where you can reach out to them and give them projects to work on. If you find a hidden designer gem (on a budget, of course!), you can avail their services by assigning them other areas of your branding project. They can design relative content depending on whatever your business requires at the moment. instead of hiring and find someone else in the position.
There are lots of free logos designing websites out there like DesignMantic.com and some are relatively cheaper than the other with deals and promotions that lets you work for 6 months with different graphics but in return, the price is a mere few dollars. Logo design software websites work two ways; you have a set of pre-made logo templates and drafts that you can tweak and make changes to, there is an editor or an online tool which lets you change the logo’s appearance. On the other hand, there are websites which have a team of proficient and skillful graphic artists at the back who look into your requests and try to come up with a logo that best fulfills your requirements. It is easy to make an account and signup on a logo designing site because you get you put in information and the options are there in the form of results. This can actually be another way to gain multiple inspirational ideas or to scroll around to find a suitable logo for your business whether you're a legal firm, engineer or photographer.
This is a recent trend which people are referring to a lot lately in the market. Instead of creating your own designs you send the requirements online and have designers work for you. There is a pre-decided prize at the end of the contest which is awarded to the designer who wins the competition. The files are handed over to the client in whatever format which is feasible for him. The designers who usually take part in this are freelancers and talented professionals who are interested to create more designs and work with different brands and companies to have a variety of work on display.
This option is tedious and takes some work as compared to the others but as a result you are getting some cheap logos yourself. In terms of investment and cost this option is actually worth the entire price. Learn some quick logo designing software yourself and practice using tutorials and practice logo designs online. It is always a good idea to understand the already available formats and how they work. Once when you are well-versed in those techniques you can create your own logo and maybe get all your graphic designing work done yourself.
Online fonts are available almost everywhere for commercial and personal uses. These fonts can be used to create typographic logos which are easy and don't require a lot of graphic imaging. Typographic logos can save extra costs if they are downloaded from cheap font sites or free fonts, you can make your own changes and alter the design as needed.
There are certain factors which you can take into consideration and that will lower your costs considerably. These tricks will help you get dynamic designs in good prices and something that will fix your budget easily.
Know what you want: If you completely rely on designers, they will show you various ideas and prepare drafts of those designs. Some charge quite an amount for revisions so to handle this you need to know what exactly you want for your company. This will require some quick and prompt research skills on your behalf. Search online for related industries and take a look at some of the basic and minimalistic logo designs they have experimented with. The easier the designs are the lower the costs will be. Always review the designs thoroughly before sending them back again for revisions. Try wrapping it in a session or at the most two to save cost. This point should be at the top of the list but there can be equal stress over here too. Planning a budget for your business will definitely give you some edge to get a logo design for free. There are many websites over the internet which allows clients to pay small installments of the entire sum in 6-12 months. This can be an easy method and is preferred by many customers. The budget will also give clients an easy way to determine how much their costing and expenses are and how much they can allow on the side and pay for logo designing.
Hand-drawn designs: You can create rough drafts on your own by creating some rough design ideas. This process will be entirely easily as you can experiment around it. The internet is filled with inspirational ideas, all you need to know is know what will work best for your business and what complements best for your industry and work accordingly. Clients can also draft an idea for the designers to work with they are sure and certain about what they actually want. They can discuss with designers and free forum groups to have an idea about what can be suited best for them. The discussion will allow them to not only save money but also time and figuring out the range of possibilities they can have.
Learn some basic tricks yourself: Even if you are not a professional designer you can still learn some basic techniques to cut down on revisions and learn some editing yourself. Changing colors and the objects placement, size or font should be some of the skills you can learn. Instead of sending them over to the designers again and again and panicking over small changes, you can make these adjustments yourself and avoid the extra costs. Always ask for a vector format file which you can later edit on your own instead of paying extra charges for the revisions.
Formatting a file and making certain changing can be discussed with the designer. Some of the designers guide you as to what changes you can make, others can do it for free too! To use the logo for other purposes it is always better that you save a copy of it in various formats so that it doesn’t get messy when you want to alter certain aspects of the design. Another thing which can save some bucks is revising your designs over and over again. Some designers ask for payment per revision. If you aren’t sure with what you want and what you can settle for then you will definitely have to go through lots of revisions which will only add up to the expenses.
Quality and standards: One last factor to consider is that even if you are trying to manage the logo costs under a budget that doesn’t mean that you should cut out the quality or the standard of your logo. There are plenty of options you can consider and look effectively for designers and freelancers who will be ready to take your project in lower costs. Don’t compromise on the standards of the logo because that will harm the entire branding of the business. Also bear in mind that your design should be adaptable for various uses. You might to use that on a social media banner or create a poster so it should be adaptable in that way. Furthermore, your scaling and sizing shouldn’t be an issue.
Minimalistic Design: If you have a variety of options to choose from then go with a design which is simple and easy to work with. Designs which are complex and not simple can create problems if you try to incorporate them into your social media and other business needs. To make your business run smoothly you need a design that is simple and can be changed as needed. Also, make sure that you avoid using filters and layers and layers of effects. A simple vector logo should be neatly made less work but more focus towards the design and the overall concept.
Stick with the basic tips: Your design has to be original and your own. For a startup business, you don’t need to have copyright and plagiarism issues which can severely damage the reputation of the company. You can find inspiration but copying and pasting the same thing isn’t the same idea. Another tip which is of extreme importance is that your design should be scalable; variation in sizes is the key to a good design. Whether it is on a business card or a website it should look presentable and easily readable in both ways. And lastly, pay special attention to the color scheme of your business.
As you navigate the design process and put in everything together, you will have a fairly good idea about how and what you can do. Planning and knowing beforehand in making business decisions has helped people considerably. This way you will be able to save and know what lies in your budget and what other options you can explore to select the best logo you can design. Keeping the above factors in mind, there are lots of options which you can go with instead of spending hundreds of dollars on creating logos. All these steps will reduce your costs to the maximum and you can easily separate your budget this way by making sure that it falls in your affordable criteria.