Congratulations. After months of sharing ideas with the design team working on it, you finally have a logo that represents the very essence of your brand. So, now that you have the logo you wanted, what do you plan to do with it?
How do you your visual identity of your business 'out there?' How will you leverage it to brand your business? What are some effective ways to utilize the marketing weapon every successful business viciously guards? Here are some suggestions for using your logo design to brand your business.
Following are the steps you can follow to use your logo to brand your business.
Today, having an online presence is crucial to spread the word about your business. Even if your business is mostly offline, do not turn a blind eye to your online presence and more customers are By creating an online presence for your business, you will get the word about your business ‘out there’. Take the following steps:
One of the best places to incorporate your logo design is a professionally designed business card. Useful for creating business connections in conferences and other networking events, a well-designed business card can help you stand apart from the competition, and by incorporating your logo design into it, you can make your brand easily identifiable. Here are the steps you should take:
Does your company offer a product? If yes, then incorporate your logo into its packaging. Think outside the box. Offer tissue papers, mugs or pens? Get your logo imprinted on them. Provide a service? Place your logo prominently on your marketing collateral and everything else your leave with potential customers. Below are some ideas for incorporating your logo into your packaging/product:
Incorporate your logo into your product/packaging as broken letters
Use only a few letters of your brand name on your product/packaging. Often, this is enough to arouse curiosity in customers, which in turn forces them to get an idea of what your logo reads
This is a simple and neat way to incorporate your logo into your product/packaging. Airbnb and Mastercard are some of the prominent names employing this method
One of the most important places to use your business logo on website. Ask most graphic designers and they will tell that your logo should be placed on either the top center or top left of your website. Moreover, it should be easily noticeable throughout your website including on your site's sub-pages.The following are some ideas to use your logo on your website:
This is a useful strategy if you use emails a lot to communicate with your clients/target audience. Up your email marketing game by taking advantage of your email signature design with and a business logo. You can create a fully customized signature for your email that includes your logo by using online tools meant for this purpose such as DesignMantic’s email signature design maker.
By incorporating the logo alongside the signature section at the bottom of your emails will help you spread the word about your brand and make it more recognizable. Since most people have their 'view images' option for emails turned off, it is suggested that you use a simple .JPG, .PNG or .GIF version of your logo in your emails You can even use your logo in newsletter list where you create a brand experience for your customers and followers. You can either use resources such as ConverKit, AWeber, or MailChimp to incorporate your logo on top of your mailing list or manually place the logo besides your signature at the bottom.
Regardless of the industry your business belongs to, it is likely to be associated with several different organizations and/or industry events like seminars and trade exhibitions that draw your competitors as well as potential customers and partners. In such events, adding your logo to banners, brochures or other marketing materials can be extremely beneficial. Here are some ideas to display your company logo at events:
Social networking sites such as Facebook, Twitter and LinkedIn have made it possible to share virtually anything and everything you want with the world. The power and reach of social media is something that you need to use to your advantage. Create a Facebook Page for your brand and share your logo there or simply use it as your profile or cover image. On Twitter, you can tweet your business logo and #hashtag a trending topic or something relevant to your niche. This will get the word about your logo and brand out there
While it isn't used as frequently as some of the other ways to promote your logo and brand online, using your logo in the comments section on popular blogs or news sites is a mighty effective practice. By commenting on popular blogs in your niche or on news articles relevant to your business or industry, you can widen your reach and increase your network. And, by adding your logo to your comments, you will do great service to your brand/business—increasing its exposure to people and creating general awareness about it. This will ultimately help you to generate leads, get new customers and increase sales and profitability.
Your company vehicle is one of the best places to display your logo. For a relatively low cost, you can have your professionally-designed logo imprinted on your vehicle fleet. Your logo will get significant exposure when your vehicles are on the road.
Using your logo design to brand your business is easy and we hope the above tips gives you great ideas. Don’t forget to share this article.