Branding is the backbone of any business. Why so? Because it gives life to the name of a business, gets it out there into the world, and brings it real customers and profits. People perceive it and recognize it on the basis of how a company executes its branding strategy.
Hence, we can safely say that branding is the face of an organization as you paint it. If you paint it cheap, people would consider it cheap. If, however, your aesthetics are sensible and pleasant, then your brand would win many hearts and thrive in the industry.
The following slideshare consists of a branding manifesto based on principles that would help any brand in establishing a good name for itself. Learn what’s in and what’s out, what sells and what doesn’t, and be the branding expert who drives concrete results. Also, don’t forget to share this handy guide with your peers so that they may accomplish serious branding instead of useless bragging. Cheers!
Evan, I like the impact of the deck overall and would like to pass it on. The lack of source info, however, gives me pause. Any chance of getting one with the stats sourced for those of us who need the backup? Thanks!