Pantone Color of the year, from 2000 to date, has always reflected the current cultural climate. For 2017, Pantone has made a symbolic color selection; a shade perfectly depicting what we see taking place in our global culture that serves as an expression of an attitude and a mood. A revitalizing and refreshing hue, Greenery represents new beginnings.
Greenery is a zesty and fresh yellow-green shade that suggests the advent of spring when nature’s green serves to renew, restore, and revive. Expressive of the lushness of the great outdoors and blossoming foliage, the fortifying attributes of this shade inspire people to take a deep breath, reinvigorate, and oxygenate. Greenery speaks to our desire to reinvent, experiment, explore, and express, imparting a sense of buoyancy.
Greenery is nature’s neutral. People are so submerged in modern life that their innate craving to immerse themselves in the inherent unity and physical beauty of the natural world is becoming ever greater. A constant on the periphery, Pantone has aspired to pull Greenery to the forefront; turning it into an omnipresent hue around the globe. Greenery is a life-affirming color, emblematic of the pursuit of vitality and personal passions.
According to Laurie Pressman, the vice president of the Pantone Color Institute, “There’s a growing desire to reconnect with Nature and what is real, and find ways to disconnect from technology. We need a break. We need to stop and breathe. Greenery is about unity and community—connecting to oneself and others and a higher purpose, Nature.”
Since Graphic designers around the globe are conjuring up fresh and innovative ways to use this vivacious hue in their future projects, especially with spring on the horizon and the proliferation of the go-green movement running rampant, here’s what the color denotes in myriad forms of graphic designing:
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