Circle is a basic shape which is used in a variety of ways in logos. You will see it embedded in logo styles in the form of emblems, as an elemental shape in a pictorial mark, or even as a form of compositional arrangement where the elements or text is used in a circular pattern. The best part about circles is that they can be used in traditional, modern, geometric and minimalistic logos –meaning they are good for all styles!
Some of the most common industries that make use of circular logos include:
Food catering businesses: mostly, businesses that deal with catering need to display a lot of text in their logo, which includes the company name and a tagline –the circular configuration is ideal for such display of information.
Motorists: Motorbike companies, mechanics, repair shops etc. are usually aiming for a distinct "badge" like look in their logos which is easily available in circle logos.
Childcare and Children: logos for preschools, children’s clothing and various other child-related businesses go for a circular symbol or composition because of the softness offered by this shape.
Eco-friendly Products and Services: Eco-friendly and environment logos makes use of circles as globes to denote mother earth and nature.
Virtually any business can make use of circles in their logos. If you want to try out some circular symbols for your business, head on over to DesignMantic’s logo maker software and see what circle templates are available for you!