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15 Golden Principles of Visual Hierarchy

Visual hierarchy adds beauty and order to your design. It offers to your eyes visual assistance, suggesting to them, what information to linger on to, as your vision glides through it. It lays down a path for the data to flow in, to get absorbed into the brain smoothly. It guides the human eye from one element of the data to the next, like an invisible pointer moving through the data, to keep the reader free of any visual fatigue. Adding hierarchy to your design will not let your readers get intimidated by all the noise and clutter of the data.

Below, we have outlined, the “15 Golden Principles of Visual Hierarchy” in order to dish out for you the various ways in which one can implement visual hierarchy in one’s data and reduce the noise. These are equally applicable to graphic as well as web design, while some principles like the Golden Ratio and Visual Triangle, offer immense help when designing logos.

Golden Rules of Visual Hierarchy

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Author Bio:    

Evan is an expert in digital marketing and has run several successful marketing campaigns. He has been working in the social media space since 2008, with a focus on design services, user interface planning, branding and others in the graphic design industry.
  • Rajampolu


  • Sandra Robinson

    informative infographics,

  • Ron

    Informative and meaningful…

  • Aptodo

    I like the way you present the information. And Simplicity gets my heart.. Great Work