No business can survive without a known brand name in this social media age. Facebook posts, Twitter tweets, Pinterest pins, and the list of channels that are available for brands to enhance their visibility and convert leads is ginormous at best. Word of mouth marketing is fine and dandy, but for a generation that’s glued to their tablets and smartphones, it pays to put your brand online and that too with the right image and message to accompany it. A design that’s happy and attractive makes for a better brand.
A brand might be an intangible quantity physically, but the value and emotions that these brands elicit from the people around you is more than enough to make this hitherto intangible quantity into a multi-million dollar object. This is because brands evoke curiosity, they nurture action, and last but not the least, they serve as the unique identifier for your business.
This ebook provides you all the information about brands, how logo design benefits you, the role of pictorial and textual elements in design and much more for brand managers and aspiring graphic designers to learn from. It details how colors and typography play into human psychology and how they can be used to superb effect when it comes to putting your best foot forward.
So dive in. And discover the ingredients of your brand. Know what makes your brand tick. And how you can design your very own right here, right now.