Rebranding is an integral part of building and maintaining a brand’s worth. However, at the same time as it being an important element of branding; it is also a trying one. Many brands have made an attempt at it and some have terribly failed too as a result.
In the true sense of the word, rebranding is the act of creating a new look and feel for your brand by revamping its preexistent product or appearance. It might involve the brand refreshing its logo or even its tagline so as to indicate a shift in consumer market.
Below is an infographic that illustrates the 10 major logo shifts of 2014 and the lessons that they have taught the design world at large. This year has made us witness some major logo redesigns by big brands like Reebok, Hershey’s, AirBnB, Paypal, Pizza Hut and Seven Up, to name a few.
Some of these rebrands, however have done little— other than to poke fun at the brand and make matters worse for them. Some, however, have done well to set good examples of rebranding for the rest to look up to. Take a look into these redesigns and decide for yourself…