Ugh! Is that even a logo?! What are they trying to do? Make the business or kill it? Didn’t the designer notice the poor spelling, the horrid font, the cringe-worthy icons, and the fuzzy design?
Do these words sound familiar? No?
That’s because you haven’t committed these mistakes, or you’ve been past the horrors when the fingers once lifted in your direction. If you’ve ever noticed, people pay attention to the brand icons and logos than the products and services. They even tend to dissect each element; that’s what’s called the ‘public brand perception’.
Mistakes in a logo design ruin your brand image. Even if you didn’t do it intentionally, hiring an amateur graphic designer can make you a victim of public distrust as well as a laughing stock. Let’s get to the serious stuff now. The way a logo design is emphasized actually represents a fundamental step in your branding process.
A logo design depicts the picture of your collective efforts and is an effective way to communicate your business strategy. It empowers your visual identity, as a potential brand manages to create a strong storytelling value once its customers become its ambassadors.
It’s all right, though. Designing a logo that aligns your brand with a robust branding process can be a bit difficult. And who said you can’t revamp or improve upon your design? It’s yours and you own it!
Enough of the pep talk; let’s get over with the 13 cardinal sins of logo design that should be avoided whether comes hell or high water. Make sure you also go through the description with each point in the infographic, if you want to ditch the angry mob stampeding your logo design.