Here is an infographic that depicts how strikingly similar the logos of various food brands are and how few colors are predominant in the market…
It is amazing how the logos of the different competing brands are so similar to one another in some ways, yet so different in the other.
Below is an infographic that depicts the logos of the various different food and beverages brand logos. Notice how each of these brands have different revenues, parent companies and logo types- yet, the one unifying factor between them being the common market.
Moreover, in our previous infographic ” Color your Brand Industry-wisely “, we had mentioned how predominant the colors, yellow and red are in the food and beverages industry. Over here, you can notice how infallibly these popular and mainstream food brands have made use of the assigned colors.
Now, if you look closely at these 5 pair of brands and their logos, you will notice that they seem to be comparable in various ways; their marketing strategies, competition, logo types, colors, branding being the pivot point of this friction.
What do you reckon is the logic behind such stark similarities in the design and marketing of such brands that are obvious to be in fierce competition with one another? Give your views in the comments below.