The modern day business is getting lucrative as well as very demanding. There are many new entrants in the field who are excelling exceptionally in the business arena. These startups mainly rely on anything that can give them any kind of edge in their business. Last time we discussed about Constant Branding Is The Startups’ Only Savior; today, we’ll explore how social media plays a significant role in taking branding to the next level. Social media is the rage these days and this brings the social media platforms to help startups and SMBs, in order to upgrade their businesses. Twitter is one incredible social media platform for businesses. The hashtags which trend over social media have a detailed algorithm behind them.
For a startup, the chances of its visibility and visits from its customers tend to raise 27 – 33% more if the branding is rightly done over Twitter. Howard Kingston Co-founder of Adludio (formerly futureadlabs) also supports this fact by saying
“If you have a website or blog, having Twitter following will drive large amounts of traffic to your site. I consistently get approx. 30% of my blog traffic from Twitter”
This is one strong way to maximize the branding of any startup.
For creating an aggressive and better brand awareness, startups should emphasize on improving their Twitter accounts. Mordecai Holtz (Founder of Blue Thread Marketing) referred Twitter as Brand Awareness on Steroids and also shared
“focus on more long-term strategies for building brand awareness. There are infinite opportunities to do this — and most don’t involve an inflated budget, Twitter is one of them.”
It is witnessed famous brands also utilize Twitter for acing their branding games. Yoree Koh (The Wall Street Journal reporter in San Francisco) also signifies the importance of Twitter for established and world known brands like Coca-Cola as
“Twitter Inc. has teamed up with Coca-Cola Co. as the social-media service tries to cash in on the craze for emojis by testing the effectiveness of the quirky pictograms in helping to advertise big-name brands.”
In the light of experts’ opinion on the importance of Twitter on any startups branding, it can be concluded that with the help of Twitter’s powerful dynamics,
