A lot of people are under the impression that content is the only factor that determines conversion rate optimization. While this fact has much evidence to support it, the significance of design cannot be overlooked when it comes to boosting conversions, since the web design mistakes can sabotage the conversion rate of your website. A website optimization study revealed that fostering customer trust in online trading is much more difficult to accomplish since people cannot see your face. Thus, they make their judgment on the basis of your web design alone. Therefore, the impact of website design on your overall conversion rate cannot be unheeded.
Are your website conversion rates plummeting head down or already lower than your ever wanted them to be? Do you want to know what might be killing your leads? Could it be usability problems or simply the outcome of a poor design? Even designers employing the most cutting edge strategies can make mistakes which wreak havoc on the entire page conversion rate.
In our previous eBooks, we talked about branding and how businesses can draw attention through various brand elements. In this E-book, we aim to outline 10 top mistakes you might be making, which could kill your conversion rates, and tell you how to rectify them. Hopefully, this information on “how to do it right”, in addition to UX Design Tips to Maximize Conversion Rate, would help you get rid of the gaps in your methods:
- No Prominent Call to Action Button
- Having Too Many Call to Actions
- Using trashy or cliché stock photos
- Slow Loading Web Pages
- Poor Choice of Colors
- No Clear Focus
- Poor or confusing Navigation
- Cluttered Design
- No Accreditations or Trust Signals
- Lack of Visual Hierarchy