Corporate business tycoons, show business personalities, and politicians are not oblivious to the power of critics. It is a known fact that a nice, constructive critique can provide the much needed boost to your business and make your business teem with new customers, while a grouchy and mean critique can make the emperor and the business empire plummet headlong down with a bone crunching thud.
In an article titled “Why Accepting Criticism Is Crucial To Your Success” published in Elite Daily, Paul Hudson reiterated the much overlooked fact that the actual aim of criticism is to improve not to insult, even if the actual content of criticism carries with it a negative implication. He further asserted that the right way to offer criticism is to provide valuable feedback to a business or a person with the intention of helping them improve their processes.
However, when it comes to logo design, or a logo redesign of a famous brand, we see social media teeming with self-proclaimed logo design critics, scampering to offer their insight on the design overhaul even if they know nothing about design. And mind you, these social media aficionados can run the gamut from the “insightful, introspective” types, to highly belligerent and downright hostile at times.
We have stood witness to logos of large corporations being mocked on social media, as in the case of Instagram’s bleak and tasteless logo redesign (oops, I am doing it again). Even logos for election campaigns cannot escape the scrutiny of public, as is evident by the hilarious, and somewhat furious uproar that followed the initial Trump + Pence logo, where the public couldn’t stop making the sexual inferences of the emblem the butt of all cruel japes.
Similarly, if your brand is anything to contend with, your logo could come under the radar any day; and with it, a deluge of criticism. Knowing the types of social media critics can help the social media team of your brand deal with them and better respond to criticism of a myriad types. Here are the most common critics found on social media that you need to look out for: