There are a few logos that are as memorable as Coca Cola’s signature white script, which was still recognizable even after the brand promoted itself as a logo less brand at one time. How did the beverage brand turn a simple logo into a cultural icon? There were two reasons for this. For one, the logo belongs to one of the biggest brands around. And secondly, it is simple in design.
In addition to simplicity, other factors that make a brand memorable is a design that –
- Incorporate its mission
- And the message it wants to deliver to its audience
In fact, some companies put so much value on logo designs that they spend thousands of dollars on it. Entrepreneurs, however, hardly have that much money to spend. But they know that their logos need to be attractive (read memorable) enough to sell too.
Fortunately, you can even craft a memorable logo with logo templates. All you need to know are the dynamics of logo design.
Why should logos be memorable? What is it that makes a particular design look more impressive than others? Keep the following factors in mind when creating a powerful logo that builds your brand.