SALES / SUPPORT : 855-752-5503 (Mon-Fri, 09:00-17:00 EST)

Crowdsourcing In Design -

What if a company could invite entries for a logo design project from all over the world, paying for the best design from amongst them all? This practice is known in the industry as crowdsourcing and it isn’t just restricted to design work only.

Crowdsourcing in design is a good choice for startups and small and medium sized businesses as it enables them to make use of the limited advertising budget in the most prudent way. They gain access to a smattering of eclectic designs from a global community of designers, only to select one which they think is a perfect fit for their business branding. For such small companies, the advantages can include everything from costs reduction to having a plethora of options when it comes to branding efforts.

However, crowdsourcing does have its critics too and since a lot of designers are competing for your project, they might not devote attention to your branding efforts. Remixing and remodifying existing designs is rampant in crowdsourcing as well.

We posed this question to designers, about whether crowdsourcing is beneficial or harmful for the greater design community and business. The answers were varied and illuminating. Check them out here.

Author Bio:    

Evan is an Expert in Digital Marketing. He has been working in the social media space since 2008, with a focus on design services, user interface planning, branding and more. Currently, he is leading content marketing efforts at DesignMantic and has played an integral part in the success story of DesignMantic through strategic marketing campaigns. Evan is also a design pro, who has shown a predilection towards DIY design projects.

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Posts

Business Card Design Guide
6 May 2016

DesignMantic’s Business Card Design Guide

Business cards are still essential, because let’s face it, our memories suck. How many times have you met a prospect at a networking event and promptly forgotten their ...

Creative Burnout
18 Apr 2016

12 Tips To Fight Creative Burnout

Working at a dream job might seem like a breeze, be it a web design firm, professional logo design agency or advertising business; but there will come a day when ...

Creative Soul
22 Feb 2016

15 Quotes To Nurture Your Creative Soul

Creativity is a blessing. Most are also of the view that creativity is a gift. These statements are true. Creative people need inspiration, either from within or from ...