What if a company could invite entries for a logo design project from all over the world, paying for the best design from amongst them all? This practice is known in the industry as crowdsourcing and it isn’t just restricted to design work only.
Crowdsourcing in design is a good choice for startups and small and medium sized businesses as it enables them to make use of the limited advertising budget in the most prudent way. They gain access to a smattering of eclectic designs from a global community of designers, only to select one which they think is a perfect fit for their business branding. For such small companies, the advantages can include everything from costs reduction to having a plethora of options when it comes to branding efforts.
However, crowdsourcing does have its critics too and since a lot of designers are competing for your project, they might not devote attention to your branding efforts. Remixing and remodifying existing designs is rampant in crowdsourcing as well.
We posed this question to designers, about whether crowdsourcing is beneficial or harmful for the greater design community and business. The answers were varied and illuminating. Check them out here.
