According to Google, “Billions of times per day, consumers turn to Google for I want-to-buy, I want-to-do, I want-to-go, and I want-to-know moments. And at these times, consumers are increasingly picking up their smartphones for answers. In fact, more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.”
The ubiquitousness of mobile phones and a host of other portable devices have entailed the marketing personnel to incorporate this medium in all of their strategies. Research has proven that mobile internet usage has gone a notch above desktop use, and in keeping with this preference, Google is employing this parameter of “mobile friendliness” for ranking your site. Thus, businesses which haven’t given much thought to optimizing their websites for mobile usage may be finding themselves in unsavory waters.
Positive customer experience is what makes brands sticky. Having a “mobile-friendly” website ensures that a site delivers the most optimum user experience across any device that is used. Most websites are still not designed to account for various screen sizes, device types, and load times. If people, who use a smaller device to view your website, have to pinch, zoom or excessively scroll their screens in order to navigate, the fiddling could cause great frustration and ultimately diminish the traffic from your site. Once a user suffers from a bad experience, they are likely to shirk your site in favor of a more tech-savvy counterpart. In addition, with the prevalent rise of word-of-mouth marketing, a single pleasurable interaction could spawn great trouble.
A responsive website design would help expand your reach and keep the visitors engaged. Thus in order to help you make your website ‘mobile friendly’, we have asked 10 experts to shed some professional light on this hot topic: