Have you ever visited a website and were so turned off by something that you wanted to hurtle off it immediately? It could be anything; perplexing site navigation, an incongruous color palette, poor readability, inapt content structure, bad design, you name it! Chances are you did leave immediately! Would you ever want to subject your website visitors to the same nightmarish experience?
As Maya Angelou summarizes the significance and essence of UX in her gem of a quote, “People will forget what you said, people will forget what you did, but people will never forget how you made them feel”. Research has proven that it takes 0.1 seconds for an individual to form a first impression about another person. For websites, time is of a greater essence since users hardly take 0.05 seconds to form an opinion about your site. Whether they end up leaving or staying depends largely upon what they make of your site in those fleeting 50 milliseconds! This first impression relies on a myriad factors: fonts, amount of text, symmetry, scrolling, spacing, color palettes, ease of navigation, website structure, loading speed, and much more. As such, you need to ameliorate your user experience (UX) if you don’t want disgruntled users bouncing off your website into the loving arms of your competitors.
The challenge however, lies in leveraging UX design to receive actual, tangible profit via conversion rates: more sign-ups, higher sales, better leads, etc. The most sure-fire way of boosting conversion is to make sure that you keep the needs of your users in mind when designing the website. The question you should be asking is how to design an experience that drives visitors to convert? Here’s what every UX designer should know to be able to tweak UX to maximizing conversion rates: