No business is successful without a credible-looking logo identity; most entrepreneurs get that. What they have a hard time understanding is the alien design lingo in which they could effectively explain their project to a designer. A design brief is just as important as having a clear-cut idea of what you want. Not only for the written correspondence do you need to know the design jargons, but also, for the multiple meet-ups later on that are typically ruined by the bitterness of misunderstandings and confusions between the client and designer. There is no dearth of inspiration for entrepreneurs; however, that inspiration needs to be communicated well to the designers if you want to bring it to life.
The following infographic contains seven most common design jargons that an entrepreneur must be aware of while discussing a design brief. Learn and share!