Do men and women like different colors as they age? Apparently, they do. And the proof is everywhere. There is a reason why a baby girl is wrapped in pink blankets and baby boys in blue. The assumption is that girls that age might find pink more appealing and the same belief applies to boys.
That assumption is based on scientific facts. Science says that the color preferences for each gender change as they grow older. For example, a one year old female might like the color pink but that preference changes as she comes into her teens. A boy is likely to change his color preferences the same way as he ages.
Color does more than give us an objective view of the world; it affects how we feel. This is why businesses choose colors wisely to cater to each gender, be it crafting a logo design, website theme or marketing collateral. It is also why they use certain hues to appeal to kids and others for adults. In order to understand how both sexes perceive colors as they age, take a look at this infographic.
Vector Images: Freepik