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The Guide To Visual Content -

Unless you are dwelling in the cave age, it’s impossible that you are oblivious to the buzzword “Visual content”! The term seems to be reverberating everywhere these days. We are bombarded by it every time we attempt to curate content, and it seems as if all social media strategies have started deeming visuals as the most indispensable elements. Visual content creation became one of the most raging trends in online marketing in 2015, especially with the proliferation and popularity of visual-oriented social networks such as Vine, Snapchat, Instagram, and Pinterest. Popular social networks (like Twitter and Facebook) soon jumped on the bandwagon to put visuals in the limelight and for an important reason; when done correctly, visual content helps boost website traffic, author bio, social engagement, and brand awareness.

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As visual content commenced its skyward journey on social networks, the emphasis on storytelling with picture has also reached unprecedented heights. As more and more small businesses test the waters of social media, the demand for visual content seems to only be escalating, with Relatable, Craveable, and indelible images becoming a high currency in the world of content marketing.

In fact, according to a Citrix report from January, 63% of social media is made up of images, which translates into the fact that almost two-thirds of the updates you view on social media are in the form of visual content. In addition, a vast majority of Internet users have reposted a video or a photo that they stumbled upon online. An equally intriguing stat by the 2013 Pew Research Study reports that 54% of Internet users have posted an original video or photo that they had created themselves, at least once.

Visual content is the new king! However, before deciding to create visual content for various distribution channels, this infographic would acquaint you with the ins and outs of visual content creation.


The Guide To Visual Content

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Author Bio:    

Evan is an Expert in Digital Marketing. He has been working in the social media space since 2008, with a focus on design services, user interface planning, branding and more. Currently, he is leading content marketing efforts at DesignMantic and has played an integral part in the success story of DesignMantic through strategic marketing campaigns. Evan is also a design pro, who has shown a predilection towards DIY design projects.

4 thoughts on “The Guide To Visual Content

  1. Great infographic – very clear about the points it’s making and provides some really useful tips for organisations looking to make their content more engaging.
    From practical POV why say 15 though and only number 7 of them?
    Also point 6: 93%… is an over-simplified and over-used statistic that only actually refers to a study of people conveying an emotion. To summarise 93% of the process of communicating emotion was communicated without words. Whilst you are talking about humanized visuals, which relates to emotions, your point stands without using this statistic.
    I think it’s equally valid to instead say that brands on social media need to be heard amongst the noise of friends’ social updates, competitor brands and paid social activity so humanized content is more likely to be noticed and resonates well with the individual, rather than treating our audiences as a collective.
    Overall though the tips are clear, design is clean and the message is engaging.

    • Thank you for your kind comment, Lewis.

      There are actually 15 points if you count every individual point under each sub heading.

      And yes, I agree social media is all about human-to-human interaction and humanized content is more likely to grab attention and encourage users to convert than any paid campaigns.

  2. Thanks for sharing these tips. These are all very helpful for me to create a better visual contents. The way you shown you article is very artistic too. I hope I can make these too for my business.

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