We are perpetually surrounded by logos. Logos are everywhere the eye turns; on the food we buy, the phones we use, and the clothes we wear. Branding and logo design are the key pillars of a company’s identity in the world of advertising. A meticulously designed logo can serve to help the masses identify and associate with your service or product. It is for this reason that logos are subjected to intense designing and redesigning stages to do justice to the brands they are representing and communicate their message across to the target audience well.
The amount of hard work and thought that is invested in even the seemingly modest of logos would overwhelm any advertising outsider. While some logos are incredulously simplistic- a pictorial representation or a letterform- others are a tad more complex, entailing us to read between the lines.
It would hardly come as a surprise that companies make it their life’s purpose to trick us, whether it’s with shiny, bright packaging or the hollow claims of “new and improved”. However, there are much better, cleverer, and subliminal ways which you can leverage to win over customers and ensure brand loyalty. That’s why the world’s biggest companies pay psychologists, big-shit advertisers, and top-notch designers to dream up and create creative logos that convey an image that might not initially be perceptible.
In the video below, we have shown 10 striking logo designs that speak volumes about the brands they are representing and are imbibed with buried symbolism you may have not noticed before. Some are subtle, others are obvious, but they are all highly interesting to examine. Take your time but once you see it, you’ll be surprised how you were missing it for so long. Here are the top 10 brand logos with secret messages hidden inside.