A logo is a company’s means of identification, communication and recognition, which are some of the key principles behind its design. It serves as a staple to get its target audience familiarized in order to provide them with the right products and services that matches their needs and wants.
But there are times when a company has to take considerable risks so that it can continue to appease its old and new consumers and assure that its long-term reputation remains unscathed – redesigning a logo is one of them. 2017 proved to be that very year where a number of well-known brands decided to give their logos a little bit of a makeover.
If you’re a new company, you might find this move surprising. However, logo redesigning is actually quite the common business decision that many globally renowned brands undertake. The ones that make it work obviously observe their customers with accurate precision and monitor their behavior as well.
While this decision may be a bold one, it often begs the question from those who don’t know, which is: “Why is it important to redesign a logo?”
Each generation yields a new breed of customers who perceive the world in a different light than the ones before them. Therefore, brands must ensure that the reworked logo not only matches the interests of new and old consumers but also portrays the same message and principles of the brand as the previous logo did.
The requirements for a business continue to change as time goes by with every new trend that pops up in the marketplace. That’s why it is highly crucial for companies to keep a check on the latest marketing trends so that they can update themselves and meet the needs of their target audience accordingly.
Unless you understand the last two passages, there is no way you can do this. This is because if your new logo turns out to be ugly as well as something that does not reflect the core values of your business, then it could be severely detrimental for your company to the point where your customers will no longer care for you.
To avoid such catastrophes, we have assembled a list of those brands that have managed to pull off the logo facelift act and quite swimmingly at that too. If you pay attention, you will notice how most, if not all of them sport a simple, clean and flat look, which is the ideal way to appeal to today’s buying generation.