Do you think designing a logo is a piece of cake? Think again. A lot more goes into crafting a brand’s visual identity than simply inscribing the company name within a shape and calling it a day! Viable logo designers are much sought after, and for good reason! Logos have become synonymous to businesses in the digital age. An effective logo needs to impart your business objectives and core values innately, and needs to stay relevant to the intended audience. Knowing that the identity of your business could be distilled down to a few pixels, the art of crafting a memorable logo is hard to master.
Logo designers and their teams must intend to instill a level of conspicuousness in the logo, so that it instantly rouses an inferred predominance, faithfulness, reverence, and trust. The logo is an indispensable part of an organization’s monetary element or business image, and its pictures, textural styles, hues, and shapes should be strikingly distinctive as compared to myriad logos in the same business sector specialty. A well designed logo is utilized to distinguish.
An effective and impactful logo design is timeless, memorable, unique, simple, and able to convey the business message across. These days, a trend towards designing logos that are scalable across myriad mediums and appear effective without color as well, has sprung up in the design community, and designers are jumping on the bandwagon to adapt. An incredible logo design basically narrows down to two things: extraordinary idea and awesome execution!
In this video, we have compiled the 7 most important principles you should take into consideration before designing an effective logo: