At a first glance, the art of typography appears pretty straight forward; select a viable typeface or more to suit the nature of your brand, alter the color, fiddle with the size, and voila this element of design is done with! This is where you are wrong. The truth is, a lot goes in to effective typesetting than that.
Typography can be construed as an almost invisible art form; when executed meticulously, the attention and care invested into setting type on a page will effortlessly melt away, rendering the content front and foremost in the eyes of the reader. It’s really an act of facilitation as a discipline- which translates into the fact that typography exists to lend meaning to your words, allowing a platform for your content to shine through.
To put it in a nutshell, typography has to achieve a lot without all the applause, whistles, and bells. Thus, it hardly comes as a surprise that this element of design in often misinterpreted and abused by amateur designers who haven’t really gotten to grips with handling and setting type specifically. Unfortunately, typography errors are prone to making a bolder statement than good typography. While well thought-out typographic choices blend so impeccably with the overall design that they might be overlooked, typographic mistake stick out like a sore thumb.
If you aspire to get your message across to your intended audience without bombarding their eyes with off-putting typography mistakes, watch the video below to recognize some of the most common typographic mistakes designers make. From font combos that will go straight to hell, to cringe-worthy kerning errors, know what NOT to do before wrapping up your design.