While the industry sector has become so focused on cultivating customer relationships and boosting ROIs, brand building strategies take a backseat in the end. However, certain small businesses are realizing that surviving in the existing competitive market, saturated with global giants, is a tough nut to crack without a viable brand identity.
Indubitably, a strong brand identity, and logo by extension, positions your company among your contenders, in addition to fostering consumer awareness. A diligently designed logo symbolizes what your business stands for; the company’s unique selling propositions, your promise to the customer, and the quality and nature of your services and products. Hence an industrial logo of any small and medium scale business today is the building block on which the entire company’s branding rests on.
When it comes to the art of crafting memorable logos that speak volumes about a business, everything from the shape, colors, visual elements, typography, and tagline is imperative in how the end results represent the essence of the company. Something as innocuous as the color palette or the choice of fonts can make or break an industrial logo and portray the company in a different light than intended.
Since each industry has a different purpose and caters to a varied demographic than the next, logo design trends and properties vary from industry to industry. Here, we have accumulated some of the most contemporary trends in industrial logo design, along with the pertinent color palate for each industry to help you make the best choices for your business logos:
I like what this article mentions about a strong logo making a big difference for the brand of the company among contenders. it makes sense that a good logo could really help potentially clients or customers respect the company more. It’s something for any small company to keep in mind as logos are something that can really make your brand known.