A logo is an indispensable aspect of any brand’s identity, as it’s often the first thing a potential customer notices about the brand, and thus it’s critical to use a logo that stands out from the competition. However, knowing how much a professional logo costs can set a SMB or startup owner back a few paces, reeling back in horror. Did you know that BP’s 2008 redesign cost the brand a whopping $211 Million? Often, fortune 500 firms spend a fortune, literally billions of dollars, to conjure up a memorable and distinct brand identity. Before you break out in a sweat, at the other end of the spectrum, sometimes a few well-though-out bucks are what it takes to design a timeless icon that is worth millions in the long run (hint: Nike’s logo)!
Small business owners can hardly afford the luxury of an inflated marketing budget to hire a fancy design firm or a top-notch designer to craft the face of their business. Your main concern is to fit the cost of your logo within your startup budget, while making sure that it is a sound and timeless investment into the future of your business. This balancing act might sound a tad too intricate, but if you know how to weight the long term costs of the logo design and what to ask for, the ultimate cost of a logo may fall well within your shoestring budget.
Since your logo encapsulates the promise of your company in a single graphic, it pays well to apply some brainpower and invest some efforts into to how your message can be communicated aptly to the world, while preventing your business from having to declare bankruptcy. Here’s how to make a stellar logo design on budget, without having to spend a dime more than you absolutely have to: