Every time you are buzzing with ideas for startups, there is always this one joy kill that tells you how so many small businesses fail so quickly. Well, are they wrong? Not quite as failure rates in startups and small businesses are quite high. So what is it that can take your small business to the amazing success you have always dreamed of? Branding could just be the thing you are looking for.
When we talk about branding a lot of things will come to mind, from Nike’s effortless swoosh logo to Martha Stewart’s unrivaled expertise in the world of food and lifestyle. It is mostly about how and what the consumer perceives about your business. A lot of us mistakenly think branding is only associated with big companies. However, it is equally important for small businesses in order to become visible and grow.
Branding helps identify your business and distinguish it from your competitors. And this is not an easy job to do especially when you have many competitors to deal with. As Jeff Bezos rightly said, “A brand for a company is like a reputation for a person. You earn reputation doing hard things well.” You will need to put in a lot of hard work and have a clarity of vision when it comes to your branding goals. And the best part is you do not even need a hefty budget to get things off the ground.
From logos to social media posts, your brand should have a memorable and consistent message. That is the difference between an effective and a run of the mill fruitless branding strategy. If you do it right, you will be reaping the benefits for years to come. Here is a simple roadmap for small businesses to build their brand: