Have you ever come across a brick-and-mortar business without a conspicuous store sign? Probably no, because it’s hardly in prudent taste. Similarly having a social media profile without a cover photo can wreak havoc on the recognizability of your brand and toss it into the deep abyss of oblivion.
Social media cover photos are great for conveying what your company has to offer, highlighting a current campaign, and communicating brand values to your customers. However, despite the importance of Facebook covers for your social accounts like Twitter, Facebook, and LinkedIn, if you are a social media marketing manager who doesn’t happen to be drilled into the ins and outs of graphic designing, creating an impactful and viable cover photo is doubtless easier said than done.
You probably outsource the work to an agency or a freelancer, request a more design-savvy colleague to do it for you, or struggle day in and day out to design a professional-looking DIY cover photo for all your social networks! And considering that social media cover photos are updated and changed regularly to align with new campaigns, designing a cover photo can be a tediously long ongoing process.
Not to mention, how social networks frequently redesign their layouts, inevitably affecting cover photo sizes by warping, cropping, or even worse, mucking up your existing design. This is not an ideal situation for brands looking to carve a niche by putting their best foot forward in social media. So when marketers are left with no option but to take graphic design matters into their own hands, how are they to fare?
To help non-designers and social media managers left in the lurch, here’s a video incorporating the most up-to-date social media cover photo design guidelines and dimensions. You can bookmark and reference this video whenever you have to create or tweak a cover photo for Google+, LinkedIn, Twitter, or Facebook, and rock your social media covers like a pro.