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#CreativeBranding: Trump’s Branding Secret Unveiled – Turn a Political Campaign into a Reality Show -

Donald Trump

Featured Image: iStock/lenscap67

Reality Shows are all about entertainment. And presidential candidate Donald Trump is no stranger to reality shows. You might be familiar with the Trump brand if you have watched shows like “The Apprentice” and “Celebrity Apprentice.” You might also know that they have two things in common –

  • They entertain the masses
  • They are about promoting the Trump brand

Trump’s presidential campaign, according to some people seems to follow the same strain as his reality shows. In fact, people were even convinced that his announcement to run was nothing but a gimmick to promote the next reality show or business venture.

That assumption changed fast. The reality estate magnate turned presidential candidate is now a frontrunner in the presidential race. How? Voters say that his connection to reality TV gives his presidential campaign an edge over other candidates. Even his famous “You’re fired” slogan was repeated by his supporter Sarah Palin in a campaign rally.

Does the Trump brand boost Donald Trump’s presidential campaign? In a previous post, we discussed how McDonald’s goes gaga with the new packaging. In this post, we will see how Donald Trump uses his reality show brand to boost his presidential campaign.

Our panelists for today are –

  • Chris Matthews, Host of “Hardball with Chris Matthews”
  • Rob Oberst, Guest columnist at Cleveland.com
  • Matt Taibbi, Journalist at Rolling Stone
  • David Horsey, Political commentator for the Los Angeles Times

Chris Matthews

Presidential Campaign or Reality Show?

A lot of people have accused Trump of running his presidential campaign like one of his reality shows. Chris Matthews is one of them –

“It is oddly enough, the reality show that Trump is producing before our eyes. We tune into him for the fascination of seeing how long he can do what he’s doing…. Trump is the long-time master of this game. For years he sat stone faced, the hard-nosed business tycoon deciding the fates of those sitting in that quiet room before him. Then came the verdict – ‘You’re fired!’ The contestants hated it; the audience at home loved it. Today he’s doing the same to his presidential rivals with the added bonus of being a contestant himself.”

Rob Oberst

The Entertainment Factor

We mentioned that reality shows are all about entertainment. How do participants become popular in reality shows? They do outrageous things. According to Rob Oberst, his experience as a reality show host is a magnet for reality show America –

“Trump has said at least a dozen things that the pundits thought would end his candidacy. But that is the difference between past presidential races and the reality-show presidential contest, where these seemingly damaging comments actually help attract attention and, oddly, voters. Although many of us hate to admit it, we have become ensnared in reality shows.”

Matt Taibbi

The Presidential Campaign As A Reality Show

Trump’s brand fits perfectly into the election campaign. Rolling Stone Journalist Matt Taibbi connects the media mogul’s brand to how presidential campaigns are run –

“He knows show business. That puts him in position to understand that the presidential election campaign is really just a badly acted, billion dollar TV show whose production costs ludicrously include the political disenfranchisement of its audience.”

David Horsey

Voters See Candidates As Reality Show Contestants

Even news channels like CNN are now cashing in on the new form of elections. Contact reporter David Horsey says that Donald Trump deserves a lot of credit for this development. He says –

“The ex-reality-TV host’s big mouthed braggadocio transformed the process of choosing the next commander in chief into the biggest reality show of them all. Once voters — or should I say viewers? – began tuning in for reports about Trump’s daily antics, they got hooked, not only on The Donald, but on the full cast of characters.”

A lot of people have taken notice and taken to twitter to comment on this issue. Some of them are skeptical about Trump’s reality show campaign –

Others seem to be enjoying the ride –

Redbook Magazine has an interesting perception of the Trump campaign. Take a look at this video.

9 Youngins Who Perfectly Recreated The Many Faces of Donald Trump

#Nailedit. cc: Donald J. Trump

Posted by Redbook Magazine on Wednesday, March 9, 2016

Like it or not, Donald Trump’s presidential campaign is making voters talk. Where does the Trump brand end and the presidential candidate begin? Give us your thoughts.

Author Bio:    

Evan is an Expert in Digital Marketing. He has been working in the social media space since 2008, with a focus on design services, user interface planning, branding and more. Currently, he is leading content marketing efforts at DesignMantic and has played an integral part in the success story of DesignMantic through strategic marketing campaigns. Evan is also a design pro, who has shown a predilection towards DIY design projects.

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