Whether you want to sway the minds and hearts of readers to your cause, persuade followers to a point, gain subscribers, or sell products, your key audience has to know who you are in the first place. Branding is the most indispensable aspect of any business, B2B or retail, small or large, aspiring to stay on the top of their game. In fact, constant branding is the startups’ only savior! A viable business strategy lends your business a winning edge in highly competitive and cut-throat markets. However, what does the word “branding” exactly mean and how can it effect a business in the long run?
To put it in a nutshell, a brand is your promise to your costumers. It differentiates your services and products from those of your competitors and tells your customers what they can expect from your services and products. Your brand is derived from who people perceive you to be, who you want to be, and who you really are. Are you construed as a reliable, experienced name in the industry, or an innovative maverick who makes incredulous breakthroughs? Is your product the high-value, low-cost option or the high-quality, pricier alternative? No business can mean all things to all people; it’s virtually impossible. How you brand yourself depends to some extent on what your customers need and want you to be.
Brands help consumers make a choice; be it choosing a salt, a political party, a financial institute, a pair of shoes, and so on, and consumers are increasingly bombarded with an escalating number of options to select form. Branding helps to make sure that your service or product is the first choice for your key audience (whether voters, donors, fans, prospective employees, employees, consumers, or customers) in your niche industry.
While the foundation of building a viable brand is your business logo, your promotional and packaging materials, your business website, business cards, and much more communicate your brand to your audience. Here are the 8 essential aspects of branding and what they can mean for your business: