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Fast Food Font Choices: What Goes Into The Making Of Scrumptious Logos! -

What is that makes your favorite fast food joint’s logo instantly recognizable? Some would argue that it is the choice of font that makes it stand out for them while other consumers might say that it is their preference for a particular brand that makes it so.

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I would say that both cases apply. It is true that consumers are able to recognize their favorite food brand through its logo because they are frequent customers. Food brands know this for a fact, which is why they are very careful about the types of font they use for their logos.

Logo designers know that crafting a memorable logo has more to do with how consumers perceive a particular brand. They also know that a logo’s design, in this case font, also plays a significant role in crafting a brand’s image.

Some of the fast food logos in this list have stuck to the same font for decades. Some have made subtle changes to their fonts over the years while others have gone through complete overhauls with their logo designs. Let’s see how some of the best brands in fast food have tinkered with their logo designs over the years –

fast food font

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 SMB Designer


Author Bio:    

Evan is an Expert in Digital Marketing. He has been working in the social media space since 2008, with a focus on design services, user interface planning, branding and more. Currently, he is leading content marketing efforts at DesignMantic and has played an integral part in the success story of DesignMantic through strategic marketing campaigns. Evan is also a design pro, who has shown a predilection towards DIY design projects.

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