Bill Gates has rightly said, “Content is King.” But what if we twist it a little bit and say, “Content is king, only if it is done using the right font,” isn’t it?
In this age of technology where we are getting exposed to various designs, websites and mobile applications every single day, we are getting familiar with a number of design elements without us even realizing the fact. And the fonts are very much a part of design elements that we come across in the course of our day-to-day businesses. There is a high possibility that you cringe by having a mere look at the changed font that you are used to working with on Note 5 or iPhone 7. Ever wondered a beautifully designed newspaper drafted in Italics or Book Antica or Arabic typesetting for that matter? What if one morning you awake only to find out the font settings of your favorite blog changed just for the sake of it.
Believe it or not but fonts have that effect on us that makes us work and function in more ways than the other. No wonder that design people at conglomerates know how typography plays with consumers’ moods. This is the very reason why it is necessary for graphic designers to stick to a set of typefaces for people to find relevance.
Very often than not, most of the consumers prefer a clear typeface on daily basis, be it an influencer’s personal blog, a news curation website, an e-commerce store or a popular industry blog. Like when reading a newspaper, on websites, while using mobile applications, reading ingredients list while buying a new brand of digestives, and last but not the least when looking at a logo while passing it at the speed of 120km per hour. Clarity is what gives font an authenticity and makes it consumer’s preference. Keeping these facts in view, there are a number of fonts that should be in the kitty of every graphic designer if he/she needs to be at the top of designing business.
The 10 Most Versatile Fonts
Myriad Pro is a humanist sans-serif typeface. Best known for its usage by Apple Inc.
League Gothic is a revival of an old classic typeface, Alternate Gothic No.1.
Cabin is a humanist sans inspired by Edward Johnston’s and Eric Gill’s typefaces, with a touch of modernism.
Corbel is a humanist sans-serif typeface, it is described as “designed to give an uncluttered, clean appearance on screen”.
Museo Slab is a robust slab serif. It is a versatile font with 12 style variations and adjustable spacing and kerning.
Bebas Neue is a sans serif font family based on the original Bebas Neue free font by Ryoichi Tsunekawa. Also known as, the Helvetica of free fonts.
Ubuntu is an OpenType-based font family, designed to be a modern, humanist-style typeface.
Lobster is a lovely Bold Condensed Script. The beauty is that the lettering artist subtly modified the shape of letters so they connect with the next ones.
Franchise is a sans serif font. It is a powerful display typeface meant to communicate rapidly and with power without compromising style.
PT Serif is a serif font which coordinates with PT Sans on metrics, proportions, weights and design. It offers enhanced legibility.