A logo is a graphic element, symbol, and concept that represents the basic orientation or the main feature of a company. When a potential customer comes across a brand, the company logo is the first thing they come in contact with and that “you can’t judge a book by its cover but you can judge a brand by its logo” moment defines if a potential lead can be persuaded to become a customer. This is why it is indispensable to ensure that your brand logo conveys all the right messages and feelings to your customers.
A viable and unique company logo instantly connects people with a product or company. Close your eyes for a moment and imagine the logo of Target. Now think of Apple’s, or even Nike’s. We can safely venture a guess that for each brand, you effortlessly conjured up images in your mind’s eye without missing a heartbeat. You could easily reminisce those logos as images in your mind since they are that memorable and recognizable.
Thus, it is an established fact that logos are not just mere symbols, but they are epic icons which become the vital visual representation of your business, the deliverers of the all-significant lasting impression, the face of your brand, and symbols of what you are about and what you do. Therefore, utmost meticulousness and diligence should accompany a logo designing process so that no detail is overlooked.
However, when it comes to designing a logo for your personal brand, you may not have the budget to hire the services of a professional logo designing agency, and besides, you might be thinking of gleaning a personalized logo with your own mark and influence visible over your emblem. If this is the case, bid adieu to high and mighty designers and become the master of your own designing process with these easy DIY steps as we walk you through the crucial stages of your brand’s logo design:
Design vector: Freepik