Most of the times, a logo is one of the first visual symbols a company creates during the initial stages of planning. Think about legendary brands such as Starbucks, Michelin, Aflac, Apple, and McDonald’s, and often the primary spontaneous associations is with the brand logo: the Starbucks mermaid, Michelin man, Aflac duck, bitten apple, and the iconic golden arches. Red Bull’s two charging red bulls against the backdrop of a yellow sun, signify the brand’s promise to provide energy and make it stand out from a sea of competing brands. One of the key secrets of business survival is to differentiate your brand from others, and a brand logo offers a viable means to help businesses achieve this task effectively.
However, logo designing has become a highly intricate and lucrative industry these days, with fortune 500 firms willing to splurge a fortune on designing the face of their brands. In this age of smartphones and social media, being first to the market is a crucial survival tip from brands both new and old. With more and more businesses finding new homes online, traditional logo design by professional designers is being construed as a rather “unnecessary” expense by people. Not to mention, countless rifts with designers, needless revisions, and countless nights tossing and turning in bed trying to make sure your logo reflects the goals of your brand in the best possible light, could stretch the process longer than you might like. When timing is everything in marketing campaigns, hitching up with a designer might not be the greatest decision.
For brands that want to maintain full creative control over their brand identity and logo design without whiling away precious time, online logo makers are the answer. Not only is the online logo maker free-to-use, but it’s intuitive, convenient, and varied enough to be used by anybody with next to no design knowledge. Since online logo makes are imbued with an aesthetic X-factor and are replete with a plethora of design libraries, there’s no complex design sense required on part of the users.
However, unfortunately despite all the perks of using an online logo maker, there are a few myths surrounding this great phenomenon that hinder their popularity and make some business owners consider it a taboo to DIY. Let us use a talisman to bust these myths and unravel the truth behind them!
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