In the world we live in today, a company has only a few seconds to convey their message and capture the attention of their target audience when they visit your website. You can infuse a variety of colors, shapes, fonts and patterns into your website’s design, but if that’s all it has to offer, then your customers will bounce. In short, a pretty looking online shopping store is not immune to high bounce rates and low conversion rates.
It’s not about creating something that’s beautiful, but creating the best user experience based on user facts every UX designer should know. Sometimes people get into a purchasing habit simply by seeing what’s before them, like a logo design. And in other times, it’s about how fast customers are able to find what they’re looking for, which in this case is a website. The latter is what drives most of the world’s purchasing behavior.
Put simply, a website that is optimized to be fast and provides excellent user experience is what wins the trophy for your brand. A fast website is what will have online visitors actively engaged with your company and produce exponential conversions. This applies especially to mobile users who want something that is readily available on the fly and on the spot.
If everything previously mentioned is what your website and is greatly currently lacking in, then is this article is your saving grace. We have assembled a bunch of psychologically-based design tips in the form of an infographic that will not only help your website stand out from your rivals, but also boost customer interaction and engagement.