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20 Professional Sports Logo Designs For Your Perusal -

Sports Logo Designs

Featured Image: iStock/msan10

Following a cardinal rule of modern graphic design, we always strive towards a ‘less is more’ philosophy. Clean aesthetics, minimal details, lots of negative space, and fewer features – that’s the ideal design of a modern brand identity.

But when it comes to sports – especially contact sports – the rules bite the dust.

From NBA to NFL, from sports clubs to little leagues, and from one kind of sports to another, teams and players look for sports logo images that are wild, aggressive, and dominating. Bright colors, bold logo icons, large custom typefaces, and crests – lots and lots of them – make up the bulk of professional sports logo designs.

As a designer creating streamlined and minimal design identities for other brands, it may be confusing to determine what makes a good sports logo. That’s where this article comes in. Here you will find plenty of design tips to help you nail the essentials of a sports brand logo.

So, let’s peruse these designs and the tips that come with them.

1. Metallic Design In Sports Logo

Make your sports team symbol command an even more dominating presence than before, adopt the metallic design elements to make it look rich.

Sports Logo Design 1
Image Source: Behance

2. A Sleek Shield

Shields and sports logo icons go way back. Use a crest symbol to make your logo look relevant to the industry.

Sports Logo Design 2
Image Source: Behance

3. Opposing Details

A custom typeface in modern design where its weight is in sharp contrast to the industry image it represents.

Sports Logo Design 3
Image Source: Behance

4. A Personal Sports Coach

Create the most impact for your sports wordmark by breaking down your typeface. It makes the design look distinct.

Sports Logo Design 4
Image Source: Behance

5. A Commanding Color Choice

Single blocks of colors in bold shades – yellow, red, green, and such – help your logo command a great presence. These colors are also great to spot from afar.

Sports Logo Design 5
Image Source: Behance

6. Contrasting Fonts

Use a jagged custom font with a smooth and slightly slanted sans serif font. Fonts that contrast add a high amount of visual organization in the design.

Sports Logo Design 6
Image Source: Dribbble

7. Geometric Letter Shapes

Letters that are formed by using shapes add depth to the design. You are giving people more to look at in a single graphic.

Sports Logo Design 7
Image Source: Dribbble

8. Adventure Sports With An Abstract Logo

The ‘wild’ in the brand name gets an even more meaning when it uses as abstract shape as its symbol.

Sports Logo Design 8
Image Source: Dribbble

9. Vibrant Colors

While sports logos are usually in bright and vibrant colors but most are too loud. This logo accomplishes a sophisticated look while still using a bright shade. The tip is to use a clean icon, simple font, and strip away the shine from the logo.

Sports Logo Design 9
Image Source: Dribbble

10. Understated Colors With Jagged Type

When you are using a typeface that is high and mighty, balance it out by using colors that are flat in composition.

Sports Logo Design 10
Image Source: Dribbble

11. A Statement Making Icon

Your sports logo real estate is precious. Make the most of the space available by using a single icon that is bold, commanding, and attention-worthy.

Sports Logo Design 11
Fist logo with retro elements

12. Its All About Angles

Use lots of angles and geometry to make your sport logo look strong, resolute, and brimming full of confidence.

Sports Logo Design 12
Eagle logo in motion

13. Focus On The Face

If you are using an animal on your sports logo design, keep the animal’s face in focus. Highlight the menacing features, the ferocious glare to drive the point home.

Sports Logo Design 13
Animal logo for sports teams

14. Make Your Logo Move

Movement is an important part of sports logo aesthetics. Add features that show your icons in a state of action. Running, hitting, jumping, or design details such as flames, waves, and wings, all add movement in a sports logo image.

Sports Logo Design 14
Athlete logo in black

15. A Playful Fitness Logo

Fitness logos have a lot in common with sports brand identities: strong icons, custom fonts, and bold colors. However, to streamline your fitness logo’s composition, choose an element that you want to highlight and keep all the other features at a minimum. In this case, the design uses two icons but only one of them is in a different color, singling it out.

Sports Logo Design 15
Weight lifting logo

16. A Fortified Logo

While shield is an impressive symbol, you can double down on it by adding fort and castle design details.

Sports Logo Design 16
Image Source: Logopond

17. An Uneven Layout

The human brain remembers things in pattern. When you break the pattern, the oddity registers on the brain. Make use of it and create a layout anomaly that looks attractive.

Sports Logo Design 17
Image Source: Logopond

18. A Sports Shop Logo

Sports team logos and sports logo that have anything to do with retail have quite different design guidelines. For the latter, focus on retail industry icons to create a relevant identity.

Sports Logo Design 18
Image Source: Logopond

19. An Inverted Triangle

The upside down triangle is a symbol of femininity. It represents allure, mystique, and appeal. It can also be taken as a modern icon of location, which works for a racing management brand.

Sports Logo Design 19
Image Source: Logopond

20. A Distinct Symbol

Use your sports team logo’s initials as the logo symbols for your brand. It makes your logo easily memorable and your team name readily recognized.

Sports Logo Design 20
Image Source: Logopond

Wrapping It Up

Perhaps more than any other industries, the logos for sports teams have a lot riding on their (metaphorical) shoulders. They not only have to look their best but must contain details – historical connections, cultural references, and geographical links – that their fans can instantly recognize and rally behind.

The designs above have all that it takes to create such supporting brand identities. So take a look, some notes, and get down to design.

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Author Bio:    

Evan is an Expert in Digital Marketing. He has been working in the social media space since 2008, with a focus on design services, user interface planning, branding and more. Currently, he is leading content marketing efforts at DesignMantic and has played an integral part in the success story of DesignMantic through strategic marketing campaigns. Evan is also a design pro, who has shown a predilection towards DIY design projects.

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