Colors have definite impact on individuals and their moods. This is the reason why the behavior of people tend to change on the basis of colors. There are different elements in colors which make them warmer, cooler and neutral in nature. Similarly, these different colors have different implication over men and women, and so age and gender based color preferences have to be taken into account. Color scheme is integral and that’s why designers prefer to use color wheel to create a perfect balance between different colors for making iconic logo design or developing user-centric web architectures. Here is the actually tricky part. Selection of color and its complementary colors is not an easy task. This also involves aesthetics and understanding of basic commandments of color theory.
In web designing, colors play vital role because of the selection for navigation bar, fonts and background. Different elements of a web design should have complementing and nice mixture of colors and tones along with apt tints and shades. This needs a careful analysis of the color wheel and comprehending the color theory.
For web designers, it is significant to use interesting and impressive colors. Follow the pointers and key elements shared in the info-graphic below and explore more about colors, their theory and effects.