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#GivingTuesday Roundup: 23 Success-Promising Social Media Tools For Small Businesses -

Social Media Tools

Featured Image: Unsplash/Christian Wiediger

There was once a time that all the hype used to be about advertising on television. Businesses would go at lengths to keep their shops shining. But now that the internet age has taken over, these businesses don’t have the chance of survival if they aren’t present on at least one social media platform. The enhanced form of digital advertising has promised many things, among which the best yet effective is the amplified communication with prospects and the audience.

Instead of keeping their usual drill of pouring lumps of cash into the traditional advertising, brands are considering the cost-effective charms of social media marketing where stylish logo designs, witty memes and interactive videos are helping them connect and engage with masses without much ado. Every brand and business – even if it’s a one-man show – can leverage brand growth and awareness without paying a single dime for it. In fact, 95% of the adults aged 18-34 are likely to follow a brand via social media.

Yes, social media has that power and the businesses are already making their moves. The digital technology has added a new dimension to the existing business strategies and the course of routine has changed. From developing a business website to having an online social media presence and designing a pixel perfect logo, everything is crucial for a business like water and food for a living being. But if you’d dissect the bigger picture into smaller fragments, you’ll notice some effective social media tools continuously at work behind a successful brand leveraging unique brand identities to new heights.

Oh no, you don’t have to spend much time banging your head against the wall to figure these tools out. We’ve already curated the list for you! None of these tools are a Pandora’s Box if you know how to use them right. These social media tools are guaranteed to give you a promising result once you integrate them into your business.

So, let’s not waste time anymore and get on with these hassle-free, organizational social media tools to create fancy logos, banners, social media calendar and more. These are going to untangle every single knot and make the journey smooth for your business. Let’s check them out!

20 Social Media Tools For Small Businesses

1. DesignMantic

DesignMantic offers a complete package for all your digital design problems. From branding to brand awareness, the services offered by this versatile tool is no less than any design software. You can design business cards, letterheads, t-shirts, logos, and even websites with just a few simple steps. Plus, there’s much more flexibility that even your grandma will find it easy to use. And guess what? Most of it is FREE!

DesignMantic also allows you to create professional logo designs for niche businesses such as accounting and book keeping services logo, aerial photographers and surveys logo designs, alloy wheel refurbishment logo, antique pine furniture logo, bakers and confectioners retail logo design, bearing stockists and manufacturers, catering equipment suppliers logo, sound equipment hire and installation logo designs, and logo for wool and needlecraft shops, etc.

2. Canva

Social media loves influential photos and related graphics. And for this reason, startups and small businesses often need to produce creative and appealing visuals to attract the potential audience and make their brand more visible. On this side of the marketing strategy, Canva allows you to access unlimited visuals, design tools, templates, brand toolkit and so much more. Any business using Canva can produce quality content if they want to reach a larger audience.

3. Template Monster Instagram PSD

Using Instagram for business has become a popular trend so more and more entrepreneurs need useful tools to ease their work with social media profiles. This template contains PSD files that can be easily customized up to your needs. For managing PSD files you need to install Adobe Photoshop CC+. The template is fully responsive allowing your fashion business look perfect on any screen with any resolution. With this ready-to-use tool, you have a great chance to save money and time because the custom design product is richer and more time-consuming.

4. Grytics

It’s a bare secret that businesses online need to analyze their overall social media data and information. Grytics is an online Social Media Analytics application that allows businesses to encompass several business areas in relation to their Facebook usage. This app gathers information from specific posts and members and displays the statistics related to your business. This helps you design your strategies for better outcomes. Grytics helps businesses succeed when they’re using it for any related Facebook Group.

5. Buffer

Most businesses can’t seem to deal with the hassle of posting and repel customers when they aren’t posting their content on time. Why deal with something so tiring when you have Buffer at hand? Buffer isn’t the solution you learned about in the chemistry class, but it is a solution to your posting problems, all right! It’s the application that allows small and mid-sized businesses to schedule their posts for later posting, post curation, performance analysis, and marketing amplification. With Buffer, it will be easier to break the shackles of traditional social media posting.

6. Oktopost

Oktopost might not have 8 arms like an octopus but it has the ability to grasp and boost the marketing potential of any business using it. It is basically a social engagement platform for B2B organizations. Oktopost drives business-related data analytics, schedules posts, measures business performance, curates content, and automates marketing for any kind of business. It helps you follow up business-relevant discussion and also aids in managing large social media teams.

7. MavSocial

Would you give anything to have the social media hassle removed, your time saved, and your online presence enhanced? Well, MavSocial is a team of social media experts that are dedicated to helping your business stay at the forefront of the marketing buzz. No matter what type of social media platform it is, MavSocial allows you to generate graphics and videos and schedule content as per your requirement. You can also use MavSocial’s other features for management, engagement analytics, photo editing, image gallery, and so on.

8. Social Drift

Businesses today are reverting to the use of organic means to attract followers. But since artificial intelligence just kicked in, startups and new businesses are inclined to experiment with the new technological aspect. Social Drift is yet another AI-driven software that promises real followers, real activity, and real growth. You can automate the targeting of your audience using hashtags, locations, usernames, and a lot more. Since the AI automates your online marketing process, your growth sphere picks up turbo speed, all thanks to the 24/7 activity. Furthermore, you get to receive regular reports on how your growth sphere is evolving. If you didn’t know, Social Drift is the best friend of every marketer on Instagram. It dramatically increases the number of genuine Instagram followers via likes, comments, and follows.

Related: 50+ Resourceful Apps To Boost Your Creativity

9. Sprout Social

Whether it’s Twitter, Facebook, LinkedIn, Google Plus, or Instagram, Sprout Social is one of the powerful social media software that promises an all-in-one solution. This software first integrates and partners with your preferred social media network and uses data from your social circles and runs analytics that might help you devise better strategies in the future. Furthermore, you can lead your conversations by planning, organizing, and managing your social content. Once you get better at social conversations, Sprout enables you to engage with your customers and earn their loyalty.

All in all, Sprout Social empowers a business with effective and impactful social communication and delivers groundbreaking brand experiences.

10. Sendible

If your team is overwhelmed with the growing number of your clients, it’s high time you get used to employing Sendible to take care of your needs. It is a management tool exclusively designed for businesses juggling with multiple clients at a time. It brings separate inboxes for each of your team member and allows a streamlined communication for a more productive flow on a centralized platform. It also saves you time and unnecessary hassle. Sendible is probably the best bang for your buck, if you’re thrilled to outperform your competitors.

11. MeetEdgar

MeetEdgar! Edgar who? Edgar the social media management and scheduling app that allows businesses to access a comprehensive content library and manage the pace with the market on the go. If you’re bored with old content, Edgar can help you rehash it completely. All you have to do is just organize and schedule your posts and content by category and let Edgar do the rest of the job. What is it going to do? It’s going to go through each category and will post automatically without overlapping the content. Once all your scheduled post are done it’s going to recycle the older posts. That way, Edgar keeps your brand fresh and relevant.

12. Buzzsumo

As a social media marketer, you probably know that you can’t keep repeating old content and repel your audience. With Buzzsumo here, small businesses like yourself help you perform the best with anything related to new and fresh content. With that, it also helps you analyze the type of content that is performing well on any topic. Using your preferred keywords, you can scour the best and trending content from across the web as well as a list of credible influencers who are sharing it. In this way, Buzzsumo allows small businesses to recognize potential influencers in your niche industry and help you grow your social media presence.

13. Qwaya

For small businesses on social media, placing ads can be a major deal breaker for many, especially when you’re dealing with a social media giant like Facebook. For the convenience of small companies and startups, Qwaya makes the ad management easier for better ad revenue. The social media marketing tool from this company lets you schedule your ads and campaign and makes the content creation and curation easier for you. You can also create URLs and ad templates and organize campaigns, which are reusable. With a multi-user feature, you can expect high ad performance, which makes Qwaya popular among businesses operating on Facebook and Instagram.

14. Hootsuite

Yet another inexpensive and valuable tool for your social media marketing strategy, Hootsuite has almost all the solutions a business can opt for. With its highly enticing features, it can help businesses schedule posts, curate your content, run social analytics, and monitor conversion rates. From the word-of-mouth, an average social media marketer and Hootsuite can become the best of friends.

15. Animoto

By 2020, videos are said to make their way up to the top for being the most used approach for content marketing. For that reason, Animoto – an early bird video-making tool – stepped up to help businesses grow and communicate more effectively. Businesses of any size can increase their sales using the amazingly simple video editor to create professional and breathtaking content, with absolutely no experience required.

Lost Your Way To The Market? Follow This Roadmap To Brand Your Small Business!

16. Visage

There’s probably any business that doesn’t care about optimizing the visual content for its social media marketing. If thought rationally, it can seem like a hard task, but with an incredible tool like Visage, half of the load comes off easily. Visage helps you optimize your social media campaigns and design optimized graphics for whichever platform you’re using. You can also access unparalleled template designs, unique editing features, and consistent auto-integration with third party apps for a better experience and an overall good design.

17. Agorapulse

Average-sized businesses often step back when it comes to availing pricey options and tools for becoming more productive on social media. If you have a tight budget, but still want to manage your social media more effectively, then Agorapulse might be the solution to all your problems. Like other high-end social media marketing tools, Agorapulse helps your customize your content along with collaboration and reporting features for every team size. Moreover, you can track your efforts with this smart social media marketing tool.

18. Socedo

Socedo is an AI-driven social medial tool that helps businesses tap into the concept of ‘social intent data’. That means that it gathers the data regarding your audience’s interest and delivers a better understanding of the trends and marketing strategies for better B2B experience. It actively connects and engages you with your intended audience and gathers you a number of organic Twitter followers. Plus, Socedo also lets you add new B2B contacts along with better audience insights.

19. Everypost

Imagine how your business will survive the hassle if you’re creating, organizing, curating, scheduling, and analyzing your content at the same time? That is why Everypost is out there to curate a variety of visual content from multiple sources. Furthermore, it allows you to create customized content with easy publishing solutions in the simplest way possible. Everypost gives you all the ways you can increase your website traffic in no time!

20. Brand 24

Customer feedback is something that is emphasized when it comes to improving the business quality and its efficacy. But what if there was an app to learn who is talking what about you and your competitors in your industry? Brand 24 is known to deliver insights about the mentions about your business across multiple social media platforms – whether it be the audience or the influencers talking about you. Not only can you learn about the mentions, you can also instantly each out to the commenter and respond in the respective manner. Learn where your brand needs improvement and where your sales are peaking, only with Brand 24.

21. Keyhole’s Influencer Tracking Analysis

Influencer marketing is a huge component of any robust and agile marketing strategy. It brings a level of authenticity, detailing, and relatability that has no match. But just how effective it is? If multiple influencers are working for your brand, which one is bringing the most buck? And how? What’s working and what can be better?
Keyhole’s influencer tracking program helps you lock-in the most right fit for your brand. Using keywords, topics, and hashtags, the tool brings you closer to the most ideal influencer for your brand and campaign. It lets you track their relevance, performance, and impact. It also helps you compare influencers, tell you about areas that could be improved and how, and lets you map all this with clearly-defined metrics.

22. Social Champ

With Social Champ, you can fully automate your social media processes, starting from creating and editing to posting and scheduling. Social Champ is a social media management tool supporting Facebook, Instagram, LinkedIn, Pinterest, Google My Business, and Twitter.

Use smart automation features, such as Auto RSS and bulk uploads to keep your social profiles active at all times. Or use content suggestions to find new and creative ideas for all channels.

You can also track the analytics and download PDF reports customized with platform-centric metrics and beautiful presentation-ready graphs. Social Media Calendar enables you to view all the scheduled and published posts in one tab!

23. Metigy

Metigy is a social media marketing tool to apply AI to the insights and strategy element of decision making, for SMEs, at scale.

24. Jarvee

Jarvee is a social media automation tool that unshackles you from your screen. It frees you to do what you do best: create great content. With its complete suite of tools and programs that automate everything from scheduling posts to managing multiple accounts, you no longer have to worry about repetitive and mundane tasks of social media. Jarvee not only handles them brilliantly, it allows you to go a step beyond. It helps you in targeting your social media market, increasing engagement rates, discovering new content, automatically adding hashtags, and streamlines everything so your accounts basically run on auto-pilot. With Jarvee, you can handle all your social media – Facebook, Twitter, Instagram, YouTube, Pinterest, and more – from one place. It’s also affordable, aids brand engagement, and increases conversions.

Wrappping It Up

So, here we are with our top pick in this post, which are the guaranteed to be the best tools to power up your social media marketing strategies. Before you even employ these tools or hire a social media marketing agency, pay close attention to what your social media marketing needs to look like to effectively market your business.

You need to carefully examine the ways you can attract prospects, grow your traffic, improve conversion rates, and earn long-time customer loyalty. All this can be done via a proper understanding of where you stand and how you employ the resources available to you. All these things might seem a bit challenging and actually are, so you got to have the nerve to set out and explore these social media tools to bolster your business with a sense of purpose.

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Author Bio:    

Evan is an Expert in Digital Marketing. He has been working in the social media space since 2008, with a focus on design services, user interface planning, branding and more. Currently, he is leading content marketing efforts at DesignMantic and has played an integral part in the success story of DesignMantic through strategic marketing campaigns. Evan is also a design pro, who has shown a predilection towards DIY design projects.

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